Advertising plays an important role in a success of a business. Many customers do not think about how much time and thought a company puts into advertising their product or brand. In the reading "No Logo," Naomi Klein talked about how companies put must of their real work in not the manufacturing but the advertising. In the story they wrote how in “1983 American brands spent 70% of total marketing budgets on advertising and only 30% on promotion.” An example they used is Reebok and Nike. In the story it states how “Reebok upped its ad spending by 71.9%” and Nike spends “250 million annually on marketing.” This story also goes on to talk about how brands create emotional connections with their customers. Klein uses the example of Nike and the