In Ogilvy’s world, advertising ruled. In this modern era a lot has changed, but one thing remains constant is that how advertising massages connect to the audience. In a highly competitive economic world, advertising is used to ensure the survival of the brand, in order to do that advertising have reflect society’s wants and needs. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
The good advertisement always catches the audience’s eyes. For example, Nike’s just do it connects people. The logo just do it reflects society desires for achievement and success which is very much the eths of society today, When people hear the line, it captured them with fitness and it makes them feel