Kohls Digital Marketing Strategy

Kohl’s Digital Marketing and Social Networking There are many opportunities presented by Facebook that Kohl’s may take advantage for their online marketing strategies. Facebook is an excellent way of interacting directly with customers that may wish to express their opinions and concerns with Kohl’s online. When visiting Kohl’s official Facebook page, customers have the ability to write their own posts on the main page. These posts are ranging from customers expressing their approval of Kohl’s customer service to voicing their complaints about recent visits to one of Kohl’s physical retail stores. Kohl’s can use the opportunity to address the complaints by replying directly to the customers’ posts with potential solutions. Kohl’s may attempt to resolve the complaints by offering discounts and providing links to Facebook’s Messenger service for the customer to chat with a

Twitter popularized the concept of “hashtag” to reach a wide array of online audience on its social media website. By utilizing the hashtag technology on Twitter, Kohl’s can advertise their promotional programs to the customers who are using Twitter as their social media platform. A stable of the company’s ongoing promotional offering is the in-store credit named Kohl’s Cash. This promotion gives returning customers special discounts on their purchases when they are shopping online or at a physical store. Kohl’s may use the hashtag named #KohlsCash to create a trending subject on Twitter. The customers using the social media website may add the hashtag to their personal Twitter page, which would assist the hashtag to gain more popularity and interest with other Twitter users. The hashtag trend would lead customers back to the Twitter page owned by Kohl’s, which would create additional exposure to the company’s promotional program and interests in the company