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Mac Cosmetics Marketing Strategy

704 Words3 Pages

INTRODUCTION: Globalization is an economic integration that infers the opening of regional and nationalistic that looks at interconnected and interdependent provinces with free trade of goods, services and capital across its national boundaries (Shuey, Kiely and Wells, 2001). Globalization involves the transferring of proverbial policies across international borders, the dispersion of knowledge and cultural solidity. Globalization has created boundless prospects for businesses across the world, that global marketing is an integral component for profitable establishments. Businesses are capitalizing on globalization and expanding their products into different countries’ markets. Mac Cosmetics wants to expand its global brand products in …show more content…

The report would encompass the following: - an introduction to Mac Cosmetics’ products using the four p’s, product market description, competitive forces and general environment in Trinidad, product strategies, pricing strategies, distribution strategies, promotional strategies and other relevant imperative information for the expansion of its …show more content…

Mac products are based on four levels which are the core benefit, basic products, expected products and augmented products (See Appendix 2). Mac Cosmetics target all types of customers from young to old, but their main targets are young, working, professional individuals. These particular customers tend to use technology more frequently for everything from social media to online shopping. However the company provides make-up for all ethnicities, ages, and religions, according to (MAC Cosmetics - Official Site) “its brand values Mac Make-up as attitudinal hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the Individual and be conclusive for Trinidad target group. At Mac Cosmetics psychographics, are based on the: Big Five Personality Traits. Empirical studies quantify the economic returns to personality traits are fixed and its easier to determine which customer would buy a particular product, (Heineck and Anger, 2010, Mueller and Plug, 2006 and Nyhus and Pons, 2005). Almlund et al. (in press) argue that–in comparison to cognitive ability–personality traits are responsive to individual behaviours. The model Big Five Personality provides Mac with ideas to target their customers with combination packs like which eyeshadows, lipsticks, bush and eyeliners according to

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