This marketing plan illustrates our marketing segments and the strategies we are employing to get customers and creating a solid revenue stream. Our unique focus on self-driving travel in Rocky Mountain with a new way gives us an advantage over our competitors by giving customers a new outlet to enjoy self-driving travel.
Our vision is to provide people a 100% natural, clean and fresh environment to experiencing nature. Our marketing challenge is to attract visibility quickly and we intend to accomplish this by leveraging a multi-pronged approach that involves airport, hotel, social media, booklet and search engine to gain market shear.
The company objectives are generate over $300,000 in sales by the end of year 1, increase sales by over 70% by the end if year 2 and become a most influence tourism company in summer.
Our ideal customer is not focus on age; we likely more focus on people who like sport, such as hiking, climbing camping and people who like natural. Customers are typically can through raffle to win next quarter travel for free.
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The disadvantage of our market is car is necessities in these present days, they might like to drive their car instead of us, and they might be more inclined to live in hotel but not the car, of course hotel is more comfortable than car. For the advertising we suggestion customer this program is to enjoy the works of God, challenge life skills and learning some Canada