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Marketing Plan For Fair Work Australia

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Ans. when current marketing plan was compared with actual result for the year 2015-16. It was noted that the company achieved store growth and sales growth but gross profit margins and currently sitting on 46%. This is still below the threshold for gourmet chocolate and hot drinks, which the company predicts should be at an average gross profit of 63%. Expansion in sales and cost effectiveness are key issues here. The company has spent $60,000 on radio advertising expenditure achieved sales result; it was at a significant cost that was not initially planned for. b) Identify the impact of strategic direction on marketing objectives. Ans.Marketing objectives are important within a marketing strategy that creates attention among clients and also …show more content…

It is a good idea to be aware of the Policies and Frameworks affecting VET at the State/Territory level. CRICOS (Overseas Students) Before anyone can provide courses to overseas students, they need to be registered through the Australian Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS). We can also use this resource to find courses and providers for overseas students. Industrial Awards, Employer Contracts How we deal with staff working conditions, entitlements and remuneration is governed by laws at both federal and state/territory levels. Fair Work Australia is an excellent first port of call to find out more. Environmental Standards We must be aware that all of our activities should meet certain environmental standards, with examples of issues including the control of pollution emissions, and recycling. Duty of Care It is important that we and our employing organisations provide a safe and hazard free environment for staff and students (and everyone else, too). Safe Work Australia gives us more guidelines, including about things like liability and finance …show more content…

Cadbury is making its product available from pops & moms store to high end departmental stores, which is only possible due to its extensive distribution channel creating competitive edge over others. The main competitive advantage of Cadbury comes from its ability to market its products through altering the theme & functionality of the products on continuous basis. Also smartly designing its promotion & communications to handle the controversies & educate customers more about the confectionaries had helped the company to spread positive word of mouth resulting from negative

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