ipl-logo

Marketing Plan For Lowes Home Improvement

2034 Words9 Pages

For my final marketing plan I chose Lowes Home Improvement. I chose Lowes because I have worked there for almost two years and I feel that I know a great deal about the company and the things that it needs, because of my experience on the sales floor. A little history about Lowes, Lowes started as a small town hardware store opened by James Lowe in nineteen forty six. He started this business as a small community hardware store that focused on small things that people around the community needed like wash tubs and horse collars and other small miscellaneous things. James Lowe’s brother in law decided he wanted to take the company in a different direction. So a short time after James started the company Carl Buchan bought it from him. Carl …show more content…

They have things to benefit contractors such as a drive through lumber yard and discounts on most things if you purchase a large quantity. Lowes has Lowes installation prices for customers that don’t want to do it their selves. They have a wide range of products to fit any need of a home improvement or repair. Lowes also has the best customer service to help customers with any of their project needs. Lowes has no control over the product before it gets to the store, so sometimes products are placed on back order and we don’t know until it’s been past the date of expected delivery. Another issue is that Lowes is only in north America and two stores in Mexico. Because Lowes has no control over the product manufacturing if the product has defects and has to be recalled it decreases Lowes’s value as a store especially if it’s a product only sold at Lowes. Lowes has the opportunities to expand to other parts of the world and get outside of north America. The housing market could increasing and will subsequently cause Lowes business to increase in the near future. The Home Depot could run specials that harm Lowes sales because they can’t drop the price that low. The economy could bottom out causing people to stop improving their home and focus on paying for bills and

Show More
Related
257 Words | 2 Pages

Part B: Business Strategy Mission/vision statement - Our mission is to provide impactful support to local communities. We've stepped up our efforts to help families and communities manage through challenging economic times. Interpretation of Mission/Vision Statement – Lowes’ mission is to provide Home improvement products to customers at great affordable prices, while helping the communities as well. SWOT Analysis: Strengths: - Great products and organization - Lowe’s has organized departments that cater to customer’s needs.

Read More
383 Words | 2 Pages

Lowe’s has two different design layouts for their stores. One of their layouts that cater more to the larger metropolitan markets while the other layout is smaller an intended more remote location areas. The sizing of the store depends on which area and group that they are trying to reach. Stores that are owned by Home Depot stock product quantity amounts from 35,000 to 45,000 in a year for their stores (encyclopedia.com, 2017.)These products include power tools, painting materials, plumbing materials, electrical materials, appliances, gardening materials, landscaping items, and more. On the contrary, Lowes has a large number additional products in their store that include home décor items, home repair materials, home maintenance, and more that can be specially ordered (encyclopedia.com,

Read More
567 Words | 3 Pages

Threats US Housing Market

Read More
419 Words | 2 Pages

Lowe’s Companies, Inc. – Fortune 500 Writing Assignment Lowe’s Companies, Inc., is a vendor that offers environmentally responsible home development merchandise, packaging, and do-it yourself informational services at everyday low prices. Lowe’s was founded in 1946 and the first store, now the corporate office, was based in Mooresville, N.C. Currently this company attends to above 17 million patrons a week in Canada, Mexico and the United States. Today Lowe’s is one of the top U.S. operating companies and is ranked number 40 on this year’s Fortune 500 list.

Read More
714 Words | 3 Pages

Having the store be nationwide helps them a lot and even gives them a certain strength that not many other companies have. The advantage that this store has is that it provides a place for the costumer where it has different variety of items all in one place. They provide many things and some are, food, jewelry, accessories, materials for fishing, hunting, and camping. Anything that someone can think of with relating to the great outdoors, Bass Pro Shop has it. Their classes they provide for adults and younger children are well known.

Read More
166 Words | 1 Pages

I think the Home Depot is a stronger than Lowe’s, because the Home Depot is number one-largest hardware chain and Lowe’s is second-largest hardware chain in U.S. and Globally. They both have about the same number of store, but The Home depot is more profitable than Lowe’s. If you compare a Home depot revenue, operating income and free cash flow Lowe’s only generates about half of a what home depot is generating. That’s because Home depot leans more toward the professional contractor – who buy higher value items and Lowe’s leans more toward the homeowner. The Home Deport current Ratio is 1.32 and Lowe’s 1.0 that means that Home Depot has 1.32 to cover there $1.00 liabilities, and Lowe’s has 1.0 cover $1.00 liabilities.

Read More
1511 Words | 7 Pages

If cuts are made or political actions shift, it can directly affect Home Depot. Incalculable spending by the government can affect Home Depot because they are one segment of their targeted consumer. Economic Factors: Millennials have been deemed as Home Depot's saving grace. Millennials make up the largest percentage of the population. And if they couldn’t buy houses, it’s a risk to Home Depot’s stability.

Read More
1050 Words | 5 Pages

Across the United States, Mexico, and Canada these two giants have industrialized characteristic strategic priorities, and brand images. Despite the strategic differences, Home Depot and Lowe’s both share one major objective. The fact of customer-based increasingly active online, both companies being committed to allowing their customers to move perfectly online and offline channels. For example, a customer may order online and have the item shipped to their nearest store, or may even identify the item in store and have it arranged so it could be shipped to their worksite. (Home Depot Vs.

Read More
370 Words | 2 Pages

When I wish to do home improvement or purchase home materials, I think of Lowes or Home Depot. I also think about Sherwin Williams, Builder’s Supply, and Ace Hardware. While I was looking for further information on Lowes, I discovered that Lowes has done a great job and is number two in the home improvement industry. To be truthful, my class project for my Financial Statement Analysis was on Home Depot and Lowes. I got a good idea about where Lowes was financially, but I thought I’d like to know more about their business side as well.

Read More
444 Words | 2 Pages

Home Depot is a multi-million dollar industry, with over 2,000 stores around the world. They supply contractors with tools and products to build a house or supply Do-It-Yourselfers with home and business improvements. But with all the good Home Depot has done, they have their faults too. Home Depot has faced job cuts, ethical violations and the mistreatment of their customers. When a person hears job cuts, they assume that the reason for the job cuts is downsizing.

Read More
1936 Words | 8 Pages

This is what they are known for. Cabela’s has the highest amount of assortment between the three. There stores are big, and jam packed full of outdoor goods. Cabela’s prices are reasonable, there is sometimes you can find items cheaper somewhere else, but usually Cabela’s prices are competitive. Cabela’s does a great job a promoting they advertise greatly on TV and the internet.

Read More
1911 Words | 8 Pages

As a result they may lower the price so much that the house loses its worth, again resulting in a less-than-efficient

Read More
1739 Words | 7 Pages

It just not healthy. Houses in high price of living areas like California are very, very expensive. Houses like someone where in Missouri that would only cost around $150 thousand are million dollar houses in other areas. The ability to purchase a house comes straight from your income, obviously. So people who don’t make that much have difficulty buying houses, and as time goes on houses get more and more expensive with inflation.

Read More
1706 Words | 7 Pages

2.0 Introduction Starting with branched out from Binariang GSM Sdn Bhd as a subsidiary, Maxis Communiations Berhad (Maxis) is a service provider company for telecommunications and internet technology in Malaysia. It was begun in 1995 where the company used the dialling prefix identifier of ‘012’, ‘014’ and ‘017’. The company offered 900 and 1800 MHz Global System for Mobile Communications (GSM) band. After that, the company uses the 2100 MHz Universal Mobile Telecommunications System (UMTS) band in July 2005. Besides, Maxis was the first to introduce 3G services in this country.

Read More
1447 Words | 6 Pages

MARKETING MIX OF LIFEBUOY PRODUCT: Lifebuoy is a brand of UNILEVER among many other brands, whose main aim looks to promote health and hygiene around the world through different ways such as imparting knowledge, coming up with products that enable the elimination of germs and by making these products reach even the most remote areas. A brand that had started over a century ago for the UK market and has now become the preferred soap brand for mothers and the most favorable soap brand in over 44 countries across the globe. They have been really innovative in coming up with various products which range from soaps to hand sanitizers and soaps, and even to body care products for men and women. For example, lifebuoy has been able to come up with

Read More

More about Marketing Plan For Lowes Home Improvement

Related Topics

Open Document