Synthesis Essay The United States Postal Office has been delivering mail since 1691 but with technology advancing many are questioning whether or not the USPS should cut back on delivery days. People are choosing to write emails or send texts instead of write letters. The number of USPS deliveries is exponentially decreasing each year, along with the number of employees. Some say that the USPS has advantages such as providing jobs, it is cheaper than other delivery services, and it provides people who are not tech savvy a way to deliver packages as well as letters.
Historically, local communities suggested the name for their Post Offices, subject to the approval of the Post Office Department. The sources of some Post Office names are lost to history; there are no postal records on name origins . Instructions in the 1880s addressed this problem, specifying short names for offices, which would “not resemble the name of any other post office in the United States.” In the 1890s, the instructions were relaxed, calling for names dissimilar to “any other post office in the State. Between 1850 and 1890, the number of Post Offices increased from 18,417 to 62,401.
For the USPS to gain revenue, they must restructure the system. Making the USPS more modern would get more people ‘hooked’ on using the service. Today, companies and business advertise with coupons to get the public’s eye. “[Advertising] with coupons… [makes] people feel like there’s value added,” to the product.
Since the early 2000s, the amount of addresses has increased yet demand for physical mail has dropped. (source B) The adjustments that the postal service must make are clear; the USPS must begin to shift their focus to email. Generations who grew up with the internet are strongly dependent on it. Most teenagers use email which is an opportunity for the USPS to take advantage of.
“The Postal Service experienced a 13 percent drop in mail volume… lost $3.8 billion” (Source C). Consumers have continuously use the Internet as their source of communication and information. With the internet use, the postal service loses an immense amount of money and the production of mail. Developing an emailing program means that the USPS can cooperate along with the technological advances in this generation. Emailing is a fast and easy way to communicate and send information to and from.
On the flipside, MasterCard also offered ad spots in which catered to those who did not want to travel. Commercials, such as the “Phone” spot, showed audiences that MasterCard is there for you, even in the intimate
In navigating the changing landscape of communication, USPS must undergo restructuring to meet the evolving needs of society. While some support embracing digital advancements and streamlining operations, others emphasize the value of traditional mail services. A balanced approach that draws both sides of both perspectives is crucial for the USPS to thrive in the 21st century. During the rise of electronic communication, there is a call for the USPS to adapt to modern technologies to include relevance. Source A signifies several strategies for the USPS to evolve, including expanding into e-business by providing every American with an email address and utilizing advertising opportunities.
Small business Saturday began in 2010. It’s a tradition that takes place in the United States, the Saturday after Thanksgiving. Since both Black Friday and Cyber Monday are two events that mainly benefit major retailers and online stores, small businesses are in disadvantage. This is one of the reasons American Express promotes Small Business Saturday; as a way to encourage people to shop at their local small businesses. This also helps American Express develop relationships with different businesses.
Understanding this, Redigroup has brought you Cardpass to help you create dialogues with your customers through the flexibility of the growing mobile market. Here are some reasons Cardpass provides an ideal way to connect businesses with the public.
Marketing implementation is the process of executing the marketing strategy by creating and performing specific actions that will ensure the achievement of the firm’s marketing objectives (Ferrell & Hartline, 2014). There are four marketing implementation approaches, and they each have advantages and disadvantages. The approach I am most comfortable with is implementation as organizational culture. The approach of my current organization is focused on the culture, it employees, and the impact we are able to make on the community. According to West Tennessee Healthcare website, its mission is to enhance the value of healthcare marketing and communications and serve its members through education, skills development and information sharing (WTH
There are three marketing strategies the Salvation Army uses that are advertising, fundraising and promotions. Firstly, the Salvation Army uses advertising strategies to get noticed by the right people at the right time and it uses these strategies to present their products or services more easily and clearly. Also, it helps the company to deliver their story to current customers through appropriate media. The Salvation Army usually uses vivid and impressive advertising to awaken the public’s sympathy and desire to help people who are suffering from poverty and homeless.
For the last 19 years I have been fortunate to have had many professional opportunities within the financial services vertical that taught me strategy, marketing, finance, and leadership. The last 3+ years I have been focused on the challenge of the ever changing consumer experience, driven by the adoption of digital technology, and developing a content strategy and marketing plan that allows our brand to reach and engage with customers and prospects outside of the “traditional” marketing channels. From this challenge, my passion for how digital and emerging technology is changing and driving the consumer experience with brands was born. While I have accomplished a lot, my professional accomplishments have been limited to the financial services
Design Clear Business Cards Online to Align Your Branding Efforts With Your Company Philosophy of Quality and Performance. Your business card is the lead product most potential clients will see from your business. Be sure this first product accurately represents the quality and performance of the products and services that follow. The large number of options available create an opportunity to let your business card represent your company philosophy. This unified approach will help clients make better choices, resulting in increased satisfaction and higher client retention rates.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
We intend to approach this segment through print-ads and radio commercials. We plan on developing the shop through online marketing which can reach a wide scale of customer involvement. Competition #1 The Neighborhood Florist Address: 820 W Oakland
