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Mission Statement Of Southwest Airlines

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The first thing that I would do as the CEO would be to add to the mission statement of Southwest. I would first work on a policy that mandated customer service, pride and company spirit. It would totally be an honor to for me to take on this challenge as a leader and CEO. I would try to follow the many of the strategies that Keller had put in place for the company. Creating strategies that would blend with the current trend of the company as well as environmental changes along with technological changes as well. As the CEO I would also begin social media campaign that would provide free flying miles during certain times of the year for customers, generally during the season when customer doesn’t usually fly. I would also look

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