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Mission Statements: The Home Depot And The Nike Company

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Some people would agree that mission statements can influence a company and its employees. Well-known companies that have mission statements are Facebook, PayPal, Geico, and government agencies. Some employees may even say that mission statements can bring workers together because they know what their purpose for their customers are. It is important to incorporate the overall value of what it is to provide great customer service. Having excellent customer service is a necessity that will bring customers running back for more. More businesses are recognized for providing service to their customers.
Developing a mission statement is just as important as excellent customer service. Some people may say that there is no customer service without …show more content…

“It is widely believed that mission and vision statements impact on strategy and most aspects of organizational performance.” Alessio, A. (2016, October 30) Some firms have mission and vision statements as a result are very successful. Studies suggest that mission and vision statements have a positive impact on profitability and can increase shareholder equity. Alessio, A. (2016, October 30)
Mission and vision statements can be the back bone of any company. Mission statements mirror their service as well as the product they are presenting daily for their customers.
The Home Depot and the Nike corporation are some of the businesses that are prime examples of what providing a mission statement for its’ own business, employees and customers. According to, The Home Is Where Our Story Begins:
Home Depot was founded in 1978. It has more than two thousand two hundred retail stores in the United States and in other US territories. There are two other locations in Canada and Mexico. This company is the world's largest home improvement specialty retailer with fiscal 2016 retail sales of $94.6 billion and earnings of $8.0 billion. The Home Depot's stock is traded on the New York Stock Exchange. The Home Depot’s mission statement,” Is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive …show more content…

American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Nike opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses. Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods.
In the United States Air force each individual had to know the mission like the back of each troops’s hands when attending boot camp. Throughout boot camp the mission was recited each time the boot camp training leader lead exercises in the dorms and on the running track every day, afternoon, and night. While attending booth camp the training leaders were never allowed to physically harm the training individuals. The United States Air Force takes service to the United States of America very professionally and very

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Part B: Business Strategy Mission/vision statement - Our mission is to provide impactful support to local communities. We've stepped up our efforts to help families and communities manage through challenging economic times. Interpretation of Mission/Vision Statement – Lowes’ mission is to provide Home improvement products to customers at great affordable prices, while helping the communities as well. SWOT Analysis: Strengths: - Great products and organization - Lowe’s has organized departments that cater to customer’s needs.

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Mission statements will ensure that shareholders, employees and customers clearly understand what the company stands for. Mission statements also describe the organization’s overall goals. Mission statements should be written in a way that when someone reads the statement, they have an understanding of the activities that are performed in the organization. In this paper I will compare the mission statement of Chick-Fil-A Foundation with my personal mission statement. Chick-fil-A Foundation Chick-fil-A Foundation is a non-profit organization that’s sole purpose is to provide leadership and guidance to children and also support education in the local communities.

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Mission and Vision Statement The mission statement defines an action-based statement that declares the purpose of an organization and how they serve their customers. In some cases, it includes the description of the company. A mission statement gives a short summary of the company’s purpose. The vision statement gives the direction in which the company desires to achieve in the long run.

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The mission statement and vision are two completely different things that describe the businesses way forward and who they are (Gamble, J., Thompson, A. A., & Peteraf, M. A., 2016). When it comes to Lowe’s mission statement it is one that is seems simple and puts people at its forefront. Customer service and community service are core commitments at Lowe's — and they have been for more than 60 years (Lowe’s, 2018). This shows that giving back to the community that they operate in and the customers they serve are very important to the company. In business you will hear a lot of people say that the success of a business is based on profits, but it seems like Lowe’s is also basing it on how well they work in the community.

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PepsiCo existing mission statement A mission statement is the brief description of a company’s fundamental purpose (Verma, 2009, p. 153). It determines where the organization is going and tells what the company is presently. It informs the desired level of performance. “Our mission is to be the worlds’ premier consumer products’ company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employee, our business partners and the communities in which we operate.

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According to Business Dictionary, a mission statement is “a written declaration of an organization’s core purpose and focus that normally remains unchanged overtime. Properly crafted mission statements serve as filters to separate what is important from what is not, clearly state which markets will be served and how, and communicate a sense of intended direction to the entire organization” (Business Dictionary.com, 2016). Before anything else it is important to state the main difference between a vision and a mission. " A mission is different from a vision in that the former is the cause and the latter is the effect; while a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment” (Business

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Mission statements are very important when it comes to business. Having a good mission statement will help people understand who you are and what your mission is in having and owning your business. It also creates trust with the customer and business owner. What really tops off a good mission statement is having detailed information and facts to back up your mission statement. The cooperation that I chose is CVS Health, which is business regarding health care.

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It gives a brief description of what the company is all about. The mission statement, however, is much more important than it may seem. According to Neil Kokemuller of Chron.com, the mission statement essentially serves as the foundation for strategic planning. Companies use their mission statement to guide

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Phil Knight, founder of Nike and creator of Sports Marketing in 1957, Phil Knight and Bill Bowerman met at the University of Oregon; the first, runner athlete and later graduate student in business administration at Stanford University, California, and the second, recognized athletic trainer who continually experimented with new designs for athletic shoes. Knight was always a man with a vision of the future; in his postgraduate thesis at Stanford University he indicated that the success was in designing a high quality product in the United States, manufacturing it in Asia, and selling it in the United States at prices lower than the then popular East German sneakers that were commercialized in that period. In 1962, Knight contacted the Japanese

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Thesis: The Nike brand started from a small operation and has expanded to become a worldwide product, it has many different branches to create diverse success levels. Introduction On January 25, 1964, Blue Ribbon Sports, an American sportswear company, was established Their headquarters reside in Beaverton, Oregon. It was founded by University of Oregon’s track and field coach, Bill Bowerman and his former student, Phil Knight.

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The video defined a mission statement as the who, what, how, and why, where we are focusing on our audience, goals, and assumptions. A vision statement was defined as a broad statement about the future, where we concentrate on our organization, recognition, and action in an ideal world. These statements

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Mission statements are typically future focused and are not essentially constructed on present-day. They should be a reasonable viewpoint from which to look down the road. These statements should not bound the development of the organization’s premises through incorrect

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Nike all these years, apart from commercials and sales promotes something deeper than marketing goals. The campaign started back in the 80’s, in 1988, when Nike was trying to answer to Reebok’s dominant role in that area of sales. Nike’s main objective was to present sneakers as a fashion trend to consumers, basically to females, teens and males aged from 18 to 40. Main customers could be athletes, sports fanatics and children aged of 15 to adults. Throughout the campaign, Nike enrolled famous athletes all over the world like Ronaldinho, Michael Jordan and Kobe Bryant to deliver the main core of their campaign which was to move a step forward the company and target group to the “Just do it” mentality which is to actually make you feel capable of doing something instead of just thinking and not do it.

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Introduction Nike is a company that manufacturing, designing, developing and selling about the footwear, apparel, equipment, accessories and services. The location of where the Nike headquartered is in Beaverton, Oregon which is in the Portland metropolitan area. It is one of the world 's greatest producers of athletic shoes and apparel and manufacturer of sports equipment. The company was founded in January 25, 1964 which was named as Blue Ribbon sport by then changed the name to Nike in 1978 which was taken from the name of the Greek goddess of victory. It repetition has been known world widely.

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in was founded on 1960’s on Beaverton, Oregon its initial founders are blue ribbon sports . Since its foundation the company was characterized by the rapid growth and development.. The main mission of the company was to gain a larger share of the market . In the first decade of its existence they attracted leading sportsmen for advertisement campaigns . Steve Prefontaine, an American record holder, and John McEnroe were the first ambassadors of Nike .

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