Mobartner Core Competencies

1. Acknowledgments

I feel really fortunate to have the opportunity to work in such a young and international company in the heart of Paris. This experience helped me to develop professionally and learn a lot about the new industry. I also had the experience to work in a multicultural environment, which helped me to adapt and have a multicultural perspective.

I would like to thank Eloisa Dubert, the Account Director, my mentor, who took the time and effort to educate me about the industry and show me the steps to perform the tasks in the best possible ways. Her help and support allowed me to rapidly integrate with the company and understand the internal working of the industry and its process.

I would also

Executive Summary:

I Strongly believe that Mobile advertising is the future of advertising market. This report is based on the 6 month long internship, which I successfully completed in MobPartner, Paris.

The purpose of this report is to analyse and evaluate my experience as an Account Executive at MobPartner. It describes the ranks of mobile advertising industry, the business environment and my main roles and responsibilities as an Account Executive.

I have worked in the Key Accounts Team at MobPartner alongside a young and proactive professionals. This industry was totally new for me and by joining MobPartner I, had the opportunity to discover a new and blooming sector.

I started my internship with an overview of each division. This allowed me to understand the advertising industry environment along with its key players and the products and services offered by MobPartner.

At the end of the 6 month internship I Understood the basis of mobile advertising market and its key players and how to optimize revenues for Mobile Publishers, Ad Networks and Media Buyers.

3.

The publishers bring the necessary traffic to run the campaign and gets paid on an average 70% of the price paid to us by the advertiser. The Price paid to publishers can be negotiated depending on the quality, quantity and other specific conditions and requests.

In 2008 the company was the first international mobile affiliate platform ever created. From 2207 to 2009 MobPartner had only 2 employees and had a turnover of more than $50,000.

In 2010 Mobpartner won the Golden Award for e-commerce and rose $2.5Million from new investors. In 2012 the company reached a turnover of 6 Million a year. In the year 2013 it rose to approximately over $49 million. Today the Company counts close to more than 75 employees and more than 18 different nationalities.

To expand its presence MobPartner opened an office in the United Kingdom. Right now they boast of having more than 200 million customers per month and offices in 4 countries (United Kingdom, China, France and United States of America) with its Head Quarters in Paris,