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Nbcuniversal Annual Report

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Theme parks need to continually offer the newest attractions to keep customers going back and the competition is fierce to create the newest, biggest and most popular attraction. Universal Studios continuously invests in new theme park attractions in order to maintain their competitiveness (“NBCUniversal Annual Report,” 2016, 14). To keep customers coming back time and time again it is imperative for the parks to keep presenting new offers. In addition, it is important to customize each theme park to its target audience. For example, Disney Shanghai was specifically developed with experiences to suit a Chinese audience (Garber, 2016, 168). In order to be competitive in new markets companies must identify the desires of the new cultural segment. …show more content…

In a saturated market such as Florida it would be almost unthinkable for a new company to create a theme park. In other areas of the world however, there is more opportunity for new entrants. It takes a large amount of capital and time to move into the theme park industry, so the barriers to entry are high. Barriers to exit are also high. For example, Dalian Wanda Group failed at making successful theme parks in China and ended up selling the parks after very low attendance; one park saw 3,000 visitors in a week when it could accommodate 40,000. They lacked a complete, immersive world with popular characters – showing again the great importance of intellectual property (Ma and Fritz, Jul 20, 2017). Theme parks need to invest huge amounts of money just to maintain their position in the market (Clave, 2007, 413). For Disney, the largest theme park company, building its new park in Shanghai took five years of construction after ten years of planning and $5.5 billion dollars, and this reflects a large company with lots of experience in the theme park industry (Fritz, Jan 13, 2016). The investment in time, money and planning is huge and it is crucial to get it right. It is possible, however, that a company with a very large amount of capital could be a serious threat. Fantawild was able to build a chain of theme parks starting in 2005 and grew to having the 5th largest theme park attendance worldwide in 2016 (“TEA/AECOM 2016", 2017,

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Likewise, Universal Studios opened Universal Orlando Resort soon afterward. Due to the new popularity Universal Studios gained with its new park, Disney’s reign over theme park popularity ended (Anderson). Both Disney and Universal theme parks alike remain popular among the public and continue to compete with each

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1763 Words | 8 Pages

The 4 parks had many failed trials that were made into mind blowing additions that made these parks not relating to anything else. Walt Disney and the many other amazing imagineers went through many series and processes to make sure the many parks are up to par. The Disney park Magic Kingdom is the first of 4 parks that started a worldwide phenomenon.

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Although it was a pricy 17-million magic kingdom. By the beginning of its second quarter-century, had entertained more than 200 million people, including presidents, kings, queens, royalty from all over the globe and just average Americans looking for the fun all of Walt Disney’s movies displayed. It was another one of Walt Disney’s memorable successes. Before his passing he went on to create Walt Disney’s Wonderful World of Color, the Mickey Mouse Club, Zorro, and Mary Poppins which mixed live action with the animation everybody loved. Even after that Walt Disney had another plan to create a new theme park in Florida.

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Walt Disney first opened on July 17, 1955, in Anaheim, California. Walter Elias “Walt” Disney was inspired to create something fun due to the lack of entertainment options that were available to him and his two daughters and wanted to create something more. Walt changed the few rides at amusement parks by creating a theme park that incorporated his stories into actions, inventing the Walt Disney theme park we know today. Walt Disney is a place to take your kids and meet the characters, ride the rides, and have a great family experience. Disney has a huge fan base comprised of kids all over the world, and they want to see those characters.

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EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.

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This paper will explain how Walt Disney Reinvented the Theme Park and made millions of dreams come true. I decided to write on this topic because millions of people visit Disney Parks every year, and don’t know how it started. We will start at the very beginning with how Walt came up with the idea for a new kind of theme park. My main goal is to tell the story of how Walt Disney made his dream a reality and created a place where people of all ages ' dreams come true Walt Disney decided to take his two daughters to various amusement parks around the world in the 1930s and 1940s.

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According to an article from Chapman University, Dr. Stephanie Takaragawa, Ph.D. and cultural anthropologist writes, “Everywhere you go in the park is designed in a nostalgic, yet exciting atmosphere. From the sounds, smells, size, color, Disney continues to be successful at utilizing different expectations as they have created a place that people want to go to.” (Lee) .” This shows that since Disney continues to be successful, they are trying to put their money back into the park to create this experience for the guests. This means that if they keep putting more money into the park, then the park as a whole should be a more inviting and an enjoyable place to visit.

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(Case 1) Disney decided that Florida would be the best place to build his new theme park after researching several locations. In 1965, Disney’s company purchased 27,443 acres of land in central Florida.

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This happens so that visitors will continue to like Disneyland better than any of the other Disney theme parks. We wouldn’t have any Disney parks without the creative genus of Walt Disney. Walt was the creator of Disney. He struggled to find land, purchase land, and build in secret.

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Walt Disney attracts visitors from all over the world. Soon after the first Disney opened they realised they could expand their business. Disney began to offer their product to other marketing places in the U.S.A. In doing this, Disney created country specific theme parks. Disneyland theme parks are situated in several regions across the globe: Florida, Tokyo, Shanghai, Hong Kong, California and Paris.

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Disney has invested in its Parks and Resorts business over the last few years, and harvesting the returns from those investments will be the driver for the next three to five years. It expects the new Avatar Land and MyMagic+ initiatives to be two real drivers for Walt Disney World going forward. Just as Cars Land saw a park-wide benefit in terms of volume and length of stay, Avatar Land will play a similar role in Disney’s Animal Kingdom, as the park will be converted into a full-day experience that extends into the evening, and the company expects to see a positive impact from the overall volume and length of stay. It has also invested to create the biggest shopping village it has in Walt Disney World, called Disney Springs, which is expected

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Shaping my actions and thoughts, Disney has always been more than a few toys, picture books, or a good movie my family has gathered together to watch. From the time I turned five, Disney has been a hobby, an avocation, and sometimes an obsession. Disney’s’ characters and products enthrall me, its history fascinates me, and its' cultural power awes me. In particular, the theme park of Walt Disney World has had a significant impact on my life. Although it was many years and over 15 trips ago, I still recall my first family vacation to Walt Disney World and the Walt Disney World Campgrounds where we stayed as my senses felt alive with excitement and awe.

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Walt Disney. The Original Imagineer Everyone loves themed amusement parks, and with Disney World in Orlando, Florida, it’s safe to say that many Americans have visited the park. Walt Disney had a vision, and he created this giant park which brings in “52.5 million people annually” (“The Ten Most Popular Theme Parks in the World”). In fact “it is the most visited vacation resort in the world” (“The Ten Most Popular Theme Parks in the World”). But not everyone knows the story of the man this who created this 30,000-acre theme park.

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These efforts have been an efficient approach to sell an American product to global audiences for many reasons. First of all Disney created many other parks and resorts in America and started to expand its name globally among different states and different countries. Disney analyzed the market, analyzed the culture in order to give each of their parks a unique differentiation and also respect the sensitivity of their market. For example in Hong Kong, to honor the ancient Chinese practice of a cheating harmony, Disney created an environment just to honor it and got help from a fon sue consultant to help them with the key points and orientation. Disney took everything into matter and hired only the best people to construct their park, create

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1721 Words | 7 Pages

Thus Disneyland in Anaheim, California became the first fully themed amusement park in the US. By hiring expert technicians and architects Disney was able to wow both children and adults. Disney tested the limits to make his park the most extravagant place his customers had ever seen, hence giving it the slogan “where dreams come true”. The parks give customers a sense of magic and fantasy. It has enhanced innocence and the factor of creativity in young children.

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