ipl-logo

Netflix Argumentative Essay

457 Words2 Pages

In a industry dominated by a small number of firms, Netflix has been able to establish itself through its own competitive advantage. While many competitors such as Hulu, Amazon and HBO offer their own streaming services, Netflix has established an advantage through developing exclusive content only available to Netflix subscribers. Originally in order to differentiate themselves from the competition, Hastings pursued exclusive licensing agreements and partnerships in order to develop this original content. In 2013, Netflix released the now famous political drama House of Cards, which would be the first exclusive content to arrive to a streaming service. Headlined by actors like Kevin Spacey, the announcement spawned heavy intrigue from not only Netflix customers, but from their competition’s audience as well. After …show more content…

Since 2010, Netflix adopted an expansion strategy in the international market in order to offset its slow domestic growth in the US. Just like in the US market, Netflix partners with international talent in order to produce exclusive local programs overseas. For example, Netflix partnered with Japan in the fall of 2015 in order to produce streaming programs for its Japanese audience. In its deal, Netflix provided funding for the development of a number of programs in exchange for exclusive streaming rights to these programs. By doing this, Netflix has expanded its competitive advantage internationally, by restricting what other streaming services are allowed to offer to its customers outside of America. In 2016, Netflix announced its streaming service would be available in 130 new countries, expanding its reach to over 190 total countries worldwide. This means that in nearly every country of the world, Netflix is offering streaming of its own produced content that other services cannot

Show More
Related
1401 Words | 6 Pages

There are now ways to stream through the internet using services such a Hulu or Netflix at a very affordable cost. This allows consumers to watch hit TV shows and movies at a fraction of the cost jeopardizing the cable industry and how they can

Read More
1338 Words | 6 Pages

The availability of movie rentals has taken a huge leap after blockbuster went bankrupt in 2010 (Satell, 2014, p.1). The novelty “Netflix” became a hit after Blockbuster went under. But the huge hit that sparked the consumer’s attention was the creation of “Redbox” in 2002 when McDonalds added Redbox to their LLC to improve the convenience of their customers. The concept of convenience has taken a huge leap in the past decade because of the huge developments in technology. The advancements in technology has also made brick and mortar stores either start to go bankrupt, like blockbuster, or has made the company create an online branch to their business.

Read More
1236 Words | 5 Pages

The consumers also have the option to access the different movies or shows of the choice, without being charged the extra high cost of streaming, which most companies try to

Read More
1405 Words | 6 Pages

Netflix now has less users and is making less money, and would thusly have to increase the price of their subscriptions to compensate for this. Overall this translates to disastrous costs for consumers and the transformation of everyday online services into expensive

Read More
1315 Words | 6 Pages

Expanding to Asian markets would be a fantastic chance as these consoles have yet to launch in some of these regions(X-box One doesn't launch in China until September 29th). It could grow in number of stores so as to cater more demands of Customers. More gamers are inevitable as the gaming market grows and opening more stores in places will indeed help cater the increasing demands for gaming products with the recent release the PS4/ Xbox-One

Read More
672 Words | 3 Pages

Netflix was attempting to use third party systems that were not connected with Comcast but their service continued to suffer. “Faced with such severe degradation of its streaming video service, Netflix began to negotiate for paid access to connect with Comcast. Netflix and Comcast eventually reached a paid

Read More
1235 Words | 5 Pages

In the past, the only way to view a new film was by going to the local cinema and watching it on 35mm film. To watch a TV program you had to watch it on the television at its scheduled time. There were only 2 ways of watching media where as in more recent times there are countless ways to view new media. The introduction of Netflix to Australia has changed the way in which audiences can watch new content. Along with other new platforms, they, like Netflix are changing and challenging the distribution of media in Australia from traditional to digital.

Read More
480 Words | 2 Pages

For example, only star wars fans lucky enough to live in Canada will be able to stream the new star wars movie as Netflix only owns the content rights on a national scale and not worldwide. It will be a tough road for now to get that content on a worldwide stage as the rights have been sold separately for 20 year or more periods. In the interim period, the company’s solution is to make its own shows and movies. Netflix plans to spend $5billion on programming this year, doubling its production of original series since it knows it can do whatever it wants with videos that that are

Read More
222 Words | 1 Pages

This school is not what students say it is. It is much more than what teachers believe it is. Is way better than the things you hear from the parents. People who has never been here think New Horizons is a school were students are not taken into consideration, where teachers dont have a voice and are threaten as animals. Doesn't it bother you?

Read More
595 Words | 3 Pages

Netflix is accessible in essentially every nation on the planet. But some special exceptions incorporate China, North Korea, and Syria due to various political and social issues. In only 10 years, Netflix has developed from a video benefit with seven million U.S. supporters of one that spans 93 million individuals around the world. Netflix is an American diversion organization representing considerable authority in online videos.

Read More
707 Words | 3 Pages

but for Hastings it was simple, “ he incurred a large late fee when he failed to return a store-rented video cassette.” . This idea would later transform into the online streaming company we now know as Netflix. As most businesses it had a small start in California, when DVDs were just starting to become popular. Hasting decided it would be a good idea to send these DVDs through mail, customers at first only being allowed to keep the DVD for a seven day period. Later this restriction was changed as they could get an unlimited amount of movies for a set fee paid every month.

Read More
410 Words | 2 Pages

#9-8 The reason for this different style of expansion outside the U.S has a very good reason. First off, when expanding into countries such as China, you have to play by their communist bureaucratic polices. This means that the only way in which Starbucks was able to set up shop in china was if they partnered with local firms. In European countries, this strategy of using licensees was helpful in both marketing and gaining a better reputation.

Read More
837 Words | 4 Pages

Blockbuster was bought by Viacom in 1992 for $8.4 billion. Back in 2000, Netflix was just an emerging company, and offered to be sold to Blockbuster for only $50 million while Blockbuster’s worth then was $3.5 billion, but Blockbusters declined the offer to buy Netflix more than once then it reached its peak of power in 2004 with almost 9,000 global stores and 60,000 employees in the United States. By then Netflix started to grow enormously and blockbuster realized how successful Netflix is decided that Blockbuster wanted to buy Netflix now, on a conference call with Reed Hastings, Netflix CEO had mentioned Blockbuster more than 20 times, and also admitted that Blockbuster is stealing their costumers and they had not formed a plan to stop tem and also said " Blockbuster had thrown everything at us but the kitchen sink". Blockbuster responded by sending a large box the next day that contained a used kitchen sink at Hasting's office with a note from Nick shepherd , blockbuster's COO that says " Here’s your sink”. In 2008 Blockbusters launched their own by mail DVD service that Netflix has already dominating that market after that blockbusters started launching new products that were already launched before and not that attractive to costumers

Read More
848 Words | 4 Pages

“E-Service: Consumers have online access to any information related to a movie including show times, trailers, and tickets online. Moreover, The Internet also allows consumers to discuss the product online and guide them in their selection for a movie” (Casassus, Wei,

Read More
1429 Words | 6 Pages

There isn’t a soul on this earth who doesn’t have a Netflix subscription (or at least access to the Netflix account of their sibling or romantic partner). Even in the most remote regions of the world, where the men must go out to hunt and the women must stay indoors and weave baskets, families surely gather round the iPad in the evening to enjoy another episode of Orange is the New Black or Grace and Frankie. Perhaps I’m exaggerating Netflix’s reach somewhat, but you get my point. Right now, there are literally hundreds of movies and television shows available to watch on Netflix and the streaming giant’s catalogue is growing by the day, if not by the minute.

Read More

More about Netflix Argumentative Essay

Related Topics

Open Document