Netflix Legislation Paper

Around the globe, Netflix has to adhere with different rules and regulations. Some countries are more restrictive in terms of video sharing or privacy laws while others are much more open. In the US, the Video Privacy Protection Act, stops anyone's movie-rental history from being disclosed without written consent. However, in 2012, The Senate passed a reform to the VPPA, that Netflix says it needs in order to integrate its products with Facebook’s sharing services. The reform bill that was passed, should satisfy Netflix's concerns as well as those of other streaming-video providers. The bill makes it clear that, consent for sharing video-watching history can be granted over the internet, and, consent can be given for a whole period of time, up to two years, and doesn't need to be given every time sharing happens. It also specifies that the disclosure has to be in a "distinct" form. This particular piece of legislation deals with internet privacy in the US. Netflix wants to continually

March 2014 polling agency, GfK, looked at the main reasons SVOD subscribers had signed up for subscription streaming services. and found that the availability of large content libraries was a key driver in adoption: 58% of US SVOD subscribers said being able to access a back catalog of movies was a top reason for signing up, while 56% said the same about TV programs. Being able to watch content at the time of one’s choosing was important, too (41% of respondents). Viewing multiple episodes in a row—otherwise known as binge-viewing—was also popular (42%), and Q1 2014 data from Centris Marketing Science showed that SVOD was actually the second most popular method US TV viewers used to binge-watch, cited by 25% of respondents and only trailing DVR (28%). Compared with UK SVOD subscribers, GfK found that those in the US typically cared a lot about access to TV content, while UK respondents focused more on movie