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Not Dead Yet: Brick-And-Mortar Bookstores

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Not Dead yet: Brick-and-Mortar Bookstores Retail business suck into a very tough situation since the start of the Internet era. The Internet era creates a way for customers to shop online with a verity of sections more than ever before. As business owners, searching for solutions to win over online shoppers is not an easy task. Brick-and-mortar bookstores are hit hardest by the online stores like Amazon, eBay..etc. When the time goes by, people were convinced that online bookstore were the death of brick-and-mortar bookstores. Brick-and-mortar bookstores, like Barns and Noble and many independent bookstores, face challenges while earning a very narrow profit margin in retail business industry. When people think these challenges …show more content…

An article Parents Should Read to Children at An Early Age, Experts Say, points out “According to the U.S. Department of Education’s Office of Intergovernmental and Interagency Affairs, parents should start early reading to children”. Reading books allows children to stimulate their imagination and expands their vocabularies. A brick-and-mortar bookstores can be a perfect place for children to start learning how to read instead of public libraries or at home. The bookstore is a place where parents can bring their child to and browse children’s books. Unlike the library, bookstores can tolerates noise from children, are not bothered by others, and opens late and weekend. A brick-and-mortar bookstore can offer some children activities or programs to attract them to come. Parents can bring their children to bookstore to pick up a book or joint activates that the bookstore provides. In an article, Rosen writes how children booksellers find solutions to resolve challenges. Rosen uses “Ten stores around the country and asked them to describe specific challenges that they have successfully overcome and how they did it” (Rosen). The ten solutions can be a great help for physical bookstores to expend their sales in children’s books. As a parents, many know that children often get what they want to buy when they are in a store. Parents are more willing to spend money on children’s books rather than on toys. These are advantage that online stores are not able to provide to parents and young readers. Brick-and-mortar bookstores should take the advantage focus on young reader cause they will get into a habit of shop books at physical bookstores not online and enjoy reading paperback

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