In 2011, there were approximately 9.6% male nurses in the U.S. according to the census, yet males are paid 19% more than women in the field. Males see the occupation of nursing as a female-dominated field and that scares a lot of men away. If a third of the doctors in the U.S are female, why aren’t there more male nurses? There is a television ad trying to grab the attention of males who would be interested in becoming nurses. The ad is showing 9 men that work in male-dominated jobs anywhere from a doctor to rugby athlete. The advertiser is using the bandwagon technique by trying to appeal to the men who always need to prove themselves superior over others by challenging them to become a nurse by saying “Are you man enough…. to be a nurse?”. …show more content…
To become an RN you have to go to school for at least 2 years, however, most healthcare facilities are requiring a Bachelors of Science degree in Nursing. College costs are high. Getting a degree in Nursing is not cheap. Schools for Nursing are very competitive and not easy. This ad is focusing on those males that like a challenge and have the means to pay for an education.
The primary message of this ad is to appeal to men to become nurses. The ad is secretly talking about the stereotype of women being nurses. Although it is definitely a female-dominated field of interest the whole point of this ad is convincing men that nursing is a good healthcare career and they need more males in the nursing field. This ad appeals to men's emotion of competition and focus on doing what they love. In the ad, they are basically challenging men by saying that to become a nurse you have to man up and deal with a career in a female-dominated occupation. This ad shows credibility by using regular everyday men saying if you become a nurse you can still do everything else you love to do, for example, be a fisherman or an athlete. Logic is also shown because it states a fact that nursing is a female-dominated occupation and they would like to have more men in the