ipl-logo

One Love Foundations # Thatsnotlove Campaign Analysis

1006 Words5 Pages

The headline of the campaign named One Love Foundations #Thatsnotlove campaign, and the phrase used in the campaign is #THATSNOTLOVE, and they use these words because its has to do with teenagers relationships and if they are healthy or not. This Phrase is effective to teens because the message is intended for them or anyone who has a relationship and what to make it better. This campaign is effective because it informs teens and lets them know if their relationship is healthy or unhealthy and how to end relationship abuse, and it can also have some sort of community involvement. According to the website Shorty Awards the issue this campaign says, “ The One Love Foundation, a nonprofit that works to teach young people about the difference between …show more content…

This is clearly a social problem but there can also be cultural contributions toward these problems. These two factors play huge roles in relationship abuse also known as domestic abuse. According to Abuse Hurts it is said in there website, “ Domestic violence is a serious social problem and a national health concern with significant negative impacts on individuals and our communities.” It also said, “The Center for Disease Control reports that approximately 1.3 million women are physically abused each year in the United States.” These facts show that domestic abuse is a huge problem in the United States which is why this campaign was created so they can decrease the number of incidents, and to inform …show more content…

According to Shorty Awards, “For One Love's campaign, there was a strong correlation between results from paid media activity and increased organic user activity. Earned engagement helped drive the campaign's main KPIs of brand awareness and interest.” This lets me know that the campaign has made a great impact in the community, and has spread to many people. Till this day it continues to grow and spread all over and has made a difference, so that is why the approach has being successful. I would suggest to slightly change the slogan and open it to everyone and not a specific age group, and to start fundraising money for survivors of domestic abuse. This are my ideas on how the campaign will improve because it is like a reboot to get more people’s attentions, so it can spread at greater

Show More
Related
629 Words | 3 Pages

Nowadays domestic violence can happen to anyone, regardless of race, sexual orientation, income, gender, or ethnicity. Currently 3 million victims of physical assaults in the USA are men (Domestic Violence: Statistics & Facts, 2015). One in four women will be exposed to domestic violence during her lifetime (Domestic Violence: Statistics & Facts, 2015). Women between 20 years old to 24 years old are more likely to experience domestic violence (Domestic Violence: Statistics & Facts, 2015). Around 4 million women experience rape and physical assaults by their partners (Domestic Violence: Statistics & Facts, 2015).

Read More
445 Words | 2 Pages

Reaching a larger audience can be achieved using radio, either live, or through an app on phones. Additionally: radio costs less than television ads reaching a diverse audience. Proposing funding changes to health programs results in vehement objections, using radio keeps visual discrimination to a minimum, allowing less distraction from the primary message, which is moving current Planned Parenthood funding to state control saving taxpayers money. Improvements in funding disbursement, achieved by moving money out of D.C. to the state level will result in added programs, health personnel, and individualized care for the listener. Ultimately: the goal of the ad, swaying the listeners opinion regarding funding sources, as Planned Parenthood is primarily focused on child bearing aged females (16-40) the ad will require a message to grab their attention.

Read More
1096 Words | 5 Pages

“Sexual, racial, gender violence and other forms of discrimination and violence in a culture cannot be eliminated without changing culture.” - Charlotte Bunch. Domestic abuse is a hostile dispute involving the use of violence among household or family members. It is a universal phenomenon that occurs in all races, ages, socioeconomic backgrounds, occupations, and genders (“What is Domestic Violence?”).

Read More
619 Words | 3 Pages

Individual factors include low self-esteem, low income, depression, and emotional dependence and insecurity. Relational factors include unhealthy family relationships and interactions, marital instability, and economic stress. Community factors include poverty, low social capital and weak community sanctions against domestic violence. Lastly, societal factors include traditional gender norms like women should be at home and not entering the workforce. Although not causes of domestic violence, these factors play a part in individuals and families being susceptible to

Read More
1297 Words | 6 Pages

Women are stripped of their ability to be able to live a life full of dignity and respect. A woman is assaulted or beaten every 9 seconds in the United States. There are more than 20,000 phone calls placed to domestic violence hotlines nationwide daily. Weapons are involved in 19% of domestic violence. Victims of domestic violence have higher suicidal and depression rates.

Read More
690 Words | 3 Pages

Abuse is still the leading cause of death among black women ages 15-24. In addition, black women are 35 percent more likely to get abused than white women. The worst part about abuse is the numbers are probably way higher than reported. Domestic Violence is much more than just being hit. When in an abusive relationship, the victim feels as though their rights are stripped away.

Read More
1316 Words | 6 Pages

Introduction: Domestic violence is impolite human behavior. Is this all that it is? The reasons are unbalanced family relations and lack of problems solving tools. Anyone could be an actor or victim.

Read More
482 Words | 2 Pages

The universal appeal technique was used to affect everyone. This advertisement convinced that the flus are for everyone. The size, age, or gender doesn't matter. It connects to the audiences with a picture that flu shots are for kids, parents, and etc. " Vaccines for adults can prevent serious diseases and even death" This shows the readers and audiences that vaccines can helps adults from any kinds of bad effects.

Read More
1617 Words | 7 Pages

Domestic abuse arises across society, regardless of age, gender, race, sexuality, wealth and geography. The figure shows that mainly

Read More
943 Words | 4 Pages

This article from the Lera Blog states that black women face more abuse than white and asian women. In addition, it states that some of these african american women are very silent about being abused because they want to do not want to disrespect their culture. It backs ups these claims using data from the Black Women’s Blueprint organization. I like this article because it uses a lot of facts and data and is not very subjective or biased. The information in this article will be useful for me because it will give me data to show how domestic violence affects different groups

Read More
1713 Words | 7 Pages

If more people were aware of this issue and informed on how to address it the rate of one in six women dealing with this type of relationship may decrease. Audiences need to be more aware of domestic abuse and

Read More
1430 Words | 6 Pages

The official statistics can be used to educate about the prevalence and immorality of committing domestic abuse crimes. As the message continues to resonate through society that violence is unacceptable, younger generations are more likely to mature without considering physical abuse as an option to relieve anger. (Mouzos and Makkai, 2004) Men who supported gender equality showed far lower levels of violence than those who believed in the ‘traditional gender roles’. Likewise, women who were more ‘traditional’ were also less likely to report incidents of domestic violence.

Read More
1282 Words | 6 Pages

Spousal Abuse People often turn away from issues that do not affect them, but this only lets the issue grow further until there is nothing left to do but deal with it. This could be why domestic violence has been taking place for centuries now. One issue that comes with domestic violence is spousal abuse- a problem that only seems to be getting worse, with ten million victims being beaten by an intimate partner each year (“Domestic Violence”). Although spousal abuse seems to be an ongoing issue in the United States, efforts are being made at both national and local levels to suppress the violence.

Read More
460 Words | 2 Pages

As domestic violence being a social issue to the world, this can also be known as a

Read More
1483 Words | 6 Pages

Research says that socioeconomic factors are highly important and contribute to domestic violence. When it comes to the lower income class, domestic violence has higher rates than any other social class. As Natalie J. Sokoloff says on her book, Domestic violence at the margins: Readings on race, class, gender, and culture, “socioeconomic factors, such as (1) poverty, especially extreme poverty within the African American community, has been correlated with higher rates of severe and lethal domestic violence.” Many can be the causes of domestic violence in this socioeconomic class, frustration of the aggressor, the large families, the victim if often not educated, society’s labeling. Coming from a lower class and being a victim of violence will often suffer discrimination as well.

Read More

More about One Love Foundations # Thatsnotlove Campaign Analysis

Related Topics

Open Document