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One Love Foundations # Thatsnotlove Campaign Analysis

1006 Words5 Pages

The headline of the campaign named One Love Foundations #Thatsnotlove campaign, and the phrase used in the campaign is #THATSNOTLOVE, and they use these words because its has to do with teenagers relationships and if they are healthy or not. This Phrase is effective to teens because the message is intended for them or anyone who has a relationship and what to make it better. This campaign is effective because it informs teens and lets them know if their relationship is healthy or unhealthy and how to end relationship abuse, and it can also have some sort of community involvement. According to the website Shorty Awards the issue this campaign says, “ The One Love Foundation, a nonprofit that works to teach young people about the difference between …show more content…

This is clearly a social problem but there can also be cultural contributions toward these problems. These two factors play huge roles in relationship abuse also known as domestic abuse. According to Abuse Hurts it is said in there website, “ Domestic violence is a serious social problem and a national health concern with significant negative impacts on individuals and our communities.” It also said, “The Center for Disease Control reports that approximately 1.3 million women are physically abused each year in the United States.” These facts show that domestic abuse is a huge problem in the United States which is why this campaign was created so they can decrease the number of incidents, and to inform …show more content…

According to Shorty Awards, “For One Love's campaign, there was a strong correlation between results from paid media activity and increased organic user activity. Earned engagement helped drive the campaign's main KPIs of brand awareness and interest.” This lets me know that the campaign has made a great impact in the community, and has spread to many people. Till this day it continues to grow and spread all over and has made a difference, so that is why the approach has being successful. I would suggest to slightly change the slogan and open it to everyone and not a specific age group, and to start fundraising money for survivors of domestic abuse. This are my ideas on how the campaign will improve because it is like a reboot to get more people’s attentions, so it can spread at greater

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