Introduction A mission defines the organization’s purpose and primary objective, sets out goals and how they will be measured. It is a powerful statement that answers the following questions about a company: 1. Why it was founded? 2. What distinguishes it? 3. What do they want to achieve? 4. How will they measure success? When one works for an organization that has values that they believe in, the business can be transformed and reach its success. A vision statement on the other hand is emotional and compelling. You are filled with enthusiasm when you get to read it. The following example is about a printing business called Consolidated Graphics Inc. It was founded in 1983. For some reason when you continue reading their profile, it is referred to as PBM Graphics and goes on to explain that they have provided commercial printing and fulfillment services since establishment. Its main location is in Durham, North Carolina, but it operates nationally and has a fulltime workforce of 600 staff[1]. …show more content…
This core principle guides everything we do, every decision we make, and ensures the continued growth and success of our business. Our employees are our greatest asset and all are empowered to do whatever it takes to exceed customer expectations. PBM is committed to fairness and integrity in all relationships[2]”. A quick look at their home page will show you immediately that they are true to their word. They have displayed their services and they affirm their commitment in contributing to “going green” so as to conserve nature. This, further shows that they are working toward a common goal with companies that have the same mindset or goals or values toward nature. Their “about us page” coined as “Our Company.” PBM passionately writes about: -