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Peg And Kris Jc

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Peg and Kris, LLC is a very small, owner-operated, startup clothing company (Peg and Kris LLC, 2016). Because of its small size, all of the organizational goals currently flow directly to the two owners of the company (K. May, personal communication, October 15, 2016) Peg and Kris, LLC has three major goals for the company through the end of 2017. Goals include increasing sales across all revenue streams, reducing seasonality associated with the nature of the business, and intertwining the founders’ visions into the company culture. Both owners are working together to handle the underlying objectives of each goal (K. May, personal communication, October 15, 2016). The first major goal for the company is to increase sales across all of the different revenue streams for Peg and Kris, LLC in 2017, to be equal to or above the previous company’s sales from 2015 (K. May, personal communication, October 15, 2016). The total collective revenue for the previous company in 2015 in the areas of web sales, trunk shows and wholesale orders was $725,398 (Kayce Hughes LLC, 2016). The CEO has taken the responsibility of ensuring web sales, while the Vice …show more content…

May, personal communication, October 15, 2016). May is initiating a detailed Google Analytics program that will be used to evaluate the effectiveness of current advertising methods. Another major objective involved with the sales goal is to call approximately two hundred specialty boutiques throughout the United States, in the months of October and November of 2016, in an attempt to educate the stores’ owners and managers about the new brand, schedule trunk shows, and explore the possibilities of becoming future retailers of the Peg and Kris brand. This task will be handled by the Vice President who is in charge of trunk shows (K. May, personal communication, October 15,

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