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Periphery Consumer: Small Group Of Organic Consumers

444 Words2 Pages

1. Organic consumer is hard to visualize because they are a varied and often finicky group. There are three groups of organic consumers. Periphery consumer are folks who are starting to lean towards organics in theory via attitude, but they don’t make any significant behavioral changes, meaning they’re still not purchasing organic products.
Mid- level organic consumers make up the bulk of organic consumers. These are individuals who are not only buying into organics and changing their attitudes, but they are also changing their habits and buying organic products.
Core consumers are a small group who are very invested in organics, and showcase this investment via both attitude and behavior. They are talking about organics and walk the talk …show more content…

Also, Farmer’s markets are a great source for value-priced organics. So, customers look for grown organics in their grocery store because local product does not have to travel far, the prices are often lower. In addition, processed foods are more expensive than whole food, whether they are organic or not. They spend the bulk of their grocery dollars on basic foods such as fruits, vegetables, dairy, grains, and they will be able to afford more organics for their money.

2. The direct marketing in a variety of ways using single or multiple channels. The goal generally is to develop a strategy to sell all the product they produce. I think farms may also add additional direct market channels as the business grows. Direct sales channels for specific crops or a segment of a crop maybe combined with wholesale channels.

Also, marketing organic crops and products can bring high premiums, and can provide farmers with stable customer-base and market. When the farmer can set product prices, they have more control over farm profits. Local marketing, in particular, allows farmers to avoid the vagaries and fluctuations of commodity markets. I think establishing personal connections with customers, another aspect of local marketing, they can be both personally and financially

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