ipl-logo

Periphery Consumer: Small Group Of Organic Consumers

444 Words2 Pages

1. Organic consumer is hard to visualize because they are a varied and often finicky group. There are three groups of organic consumers. Periphery consumer are folks who are starting to lean towards organics in theory via attitude, but they don’t make any significant behavioral changes, meaning they’re still not purchasing organic products.
Mid- level organic consumers make up the bulk of organic consumers. These are individuals who are not only buying into organics and changing their attitudes, but they are also changing their habits and buying organic products.
Core consumers are a small group who are very invested in organics, and showcase this investment via both attitude and behavior. They are talking about organics and walk the talk …show more content…

Also, Farmer’s markets are a great source for value-priced organics. So, customers look for grown organics in their grocery store because local product does not have to travel far, the prices are often lower. In addition, processed foods are more expensive than whole food, whether they are organic or not. They spend the bulk of their grocery dollars on basic foods such as fruits, vegetables, dairy, grains, and they will be able to afford more organics for their money.

2. The direct marketing in a variety of ways using single or multiple channels. The goal generally is to develop a strategy to sell all the product they produce. I think farms may also add additional direct market channels as the business grows. Direct sales channels for specific crops or a segment of a crop maybe combined with wholesale channels.

Also, marketing organic crops and products can bring high premiums, and can provide farmers with stable customer-base and market. When the farmer can set product prices, they have more control over farm profits. Local marketing, in particular, allows farmers to avoid the vagaries and fluctuations of commodity markets. I think establishing personal connections with customers, another aspect of local marketing, they can be both personally and financially

Show More
Related

Summary Of 106 Science Claims And A Truckful Of Baeloney

1608 Words | 7 Pages

Despite the increase in organic buyers, the majority of people do not know how to merely interpret what the word organic even entails. The United States Department of Agriculture enforces and regulates the labeling of organic products, namely food products (cornucopia.org). In addition to the elusiveness of organic foods, organics are apt to be more expensive than conventional food; this is because instead of a huge manufacturing plant, one would be receiving their food products from a small farm (where a small amount of food is being grown and harvested). People choose to argue that organic food is far better for you than conventional or natural food; however, there are only minute differences between the two. Stephanie Watson, an executive editor of Harvard’s Women Health Watch, states:“The researchers discovered very little difference in nutritional content, aside from slightly higher phosphorous levels in many organic foods, and a higher omega-3 fatty acid content in organic milk and chicken” (Harvard.edu).

Read More

Review Of The Omnivore's Dilemma By Michael Pollan

821 Words | 4 Pages

I originally thought about the word organic as fruits and vegetables picked freshly from the branches of a tree and packaged into stores and chickens wandering large fields, I realize that it is not that simple. Michael Pollan traced some of his organic purchases back to their sources and discovers that there are organic feedlots, organic dairy cows whose lives are not any nicer than the conventional, and organic “free-range” chickens whose only access to the outside world is a small door in their shed, which is only open for about two weeks. “The organic movement, as it was once called, has come a remarkably long way in the last thirty years, to the point where it now looks considerably less like a movement than a big business” (Pollan 138). My thoughts now on organic foods at supermarkets such as Wegmans and Walmart is that the animals aren’t treated as great as conventional foods. I’ve realized that the extra cost of organic that I pay is largely because of the transportation.

Read More

Summary Of Escape From The Western Diet

1339 Words | 6 Pages

Shoppers might object, claiming they do not have the means to pay for organic, ecological or culturally available food. They might point out some organic food is more expensive like milk, a staple to our diet. If a shopper bought one gallon of organic milk for $5.99 at Trader Joe’s, a popular Whole Foods chain store, each week for a year instead of a gallon of regular milk for $1.98 at Kwik Trip, a local gas station, they would be spending $208.52 more a year on milk alone. Although I understand that it can be a little more expensive, I still maintain that there are ways to make shopping in a more healthy way, cheaper. To starting with, we could purchase in-season produce because out-of-season is more expensive, due to shipping and storage costs.

Read More

Summary Of Are Organic Food Starts To Prove Its Worth

561 Words | 3 Pages

Questions, statistics, data, and personal opinions. They are all involved in the question, “Are organic foods worthwhile?” Worthwhile meaning worth the time, money, effort, or value. In “Organic Food Starts to Prove Its Worth” by Rachel Cernansky you can see that she agreeing that organic foods are worth it, on the other hand “Is organic food worth the higher price? Many experts say no.”

Read More

The Omnivores Dillema By Michael Pollan

1479 Words | 6 Pages

Is organic actually organic, or do they just slap a label on something just to make you interested or maybe even buy their product. In the book " The Omnivores Dillema" the author Michael Pollan writes about GMOS(Genetically modified organisms), processed foods and basically everything that our food is made of. Is organic food really what we think it is or is it another form of food we call "unhealthy",these "organic" foods cost way more than processed foods. Organic food is a lot more money than original processed foods acording to http://organic.dev.foerstel.com/top-10-reasons-to-support-organic-in-the-21st-century organic food is way more expensive to produce without pesticides but it also makes it taste better, the website

Read More

The Omnivore's Dilemma Analysis

1180 Words | 5 Pages

Many people choose to eat only organic because it’s said to be healthier but when compared to non-organic food the difference is slim. Regardless people continue to buy organic products. People get emotionally connected to

Read More

Athens Farmer Market Observation Paper

706 Words | 3 Pages

In fact, the visitor mentioned that the two kinds of food are different in the prices, so organic products are more expensive than non-organic

Read More

Michael Pollan Organic Food

495 Words | 2 Pages

The organic food industry is growing rapidly and is moving into more and more chain stores. Despite the slight difference in price, people are more inclined to buy organic foods because of the labels and how it is presented to the customer. Shoppers fall for the image behind the product rather than the cost. Ideally no shopper would want to buy a product that has been through a number of manipulations leaving it almost unrecognizable. Instead people like to buy foods that have been treated humanely and harvested with respect.

Read More

Starts To Prove Its Worth By Rachel Cernansky's Argument

671 Words | 3 Pages

There is always a decision to make when going to the supermarket. Organic or conventional? They are similar, but they have differences. While being more expensive when compared to conventional produce, organic foods are better for the environment, lower risk of diseases for humans, and are better for animals.

Read More

Summary Of Angela Jagiello's Article, Millennials Go Organic

677 Words | 3 Pages

The study shows that even people without children are buying organic products due to the information available about effect of pesticides, hormones and

Read More

The Pros And Cons Of Organic Foods

1058 Words | 5 Pages

To begin, organic foods do not have significantly better nutritional and health value than conventional foods. Many people choose to go organic because they want to live a “healthy, pesticide-free lifestyle”. Contrary to popular belief, organic farming actually does use pesticides. The word organic does not necessarily mean pesticide free. Organic food means that the pesticides used are derived from natural ingredients.

Read More

Farmers Markets Vs Non Organic Foods

858 Words | 4 Pages

According to the Papillion Farmers Market, farmer’s market vendors are like other retailers except for the fact that they are local entrepreneurs who set prices that allow them to reasonably cover their costs. In fact, according to a study conducted by the Northeast Organic Farming Association of Vermont, "prices at farmers' markets for conventionally grown produce items are lower than they are at supermarkets. For organic items, farmers' markets beat grocery stores every time hands down," (Estabrooke). The article argues that, "non-organic farmers' market cantaloupe, cucumbers, lettuce, and peas were better buys than their supermarket counterparts," (Estabrooke). One of the reasons being that it is a cost advantage that farmers markets offer the ability to buy fresh food in bulk at the peak of the season and then preserve or chill produce for use later on when the goods would otherwise be more expensive, lower quality or harder to find.2

Read More

Argumentative Essay On Organic Food

1351 Words | 6 Pages

Organic Food In the society where people are getting more concerned about one 's health organic food has become a widely spread and followed by many people tendency. Organic food is believed to have better impact on person 's well-being and not to cause harm to people and the surrounding world due to its ecological nature. The debate that has been recently developed around this topic cannot be solved easily since both supporters and their counterparts provide reasonable arguments supporting their positions. However, to get into the problem and find the answer to a question that concerns many people it is necessary to identify organic food at first.

Read More

Sustainable Marketing

1839 Words | 8 Pages

This is to insinuate that the individuals together with the consumers have to work hand in hand in order the current socio-economic landscaped is shaped primarily by two great forces, that of globalization and technology. Consumers expect their organizations realize that indeed they operate within a society and therefore they should make these societies a better place to live in through coming up with better solutions for their lives. However, some authors are of the opinion that marketers are some sort of psychopaths of market forces and they are just grappled with the thrill of market capitalism and that they have zero vision of what they would like to achieve. It is therefore, evident that the marketers

Read More

Inorganic Food Vs Organic Food

2888 Words | 12 Pages

Some people feel very strongly about what they eat and put in their bodies as well as how farming methods affect our environment and therefore buy organic products. Others do not feel that this is relevant and are not influenced by this research and continue to buy inorganic products,

Read More

More about Periphery Consumer: Small Group Of Organic Consumers

Related Topics

Open Document