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Summary Of Angela Jagiello's Article, Millennials Go Organic

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In the article, “Millennials Go Organic”, the author Angela Jagiello says that millennials are paying closer attention to what they eat, are concerned about pesticides in food and have become the largest generation to lean more toward buying organic foods especially when considering having and feeding their children. This article will discuss the reasoning for this trend and as Jagiello (2018) states, “Millennials are the largest consumer group in the U.S., and they're choosing organic. As more members of this generation become parents, their presence in the organic market will just get stronger” and the author goes on to state that, “Millennial parents use digital sources of information to learn about new products-online product reviews, blog …show more content…

Many Millennials have been introduced and possibly raised with organics giving them information as they too start to become parents. Jagiello states, “TWENTY-FIVE PERCENT of the Millennials in the U.S. are parents. In the next 10 to 15 years, 80% of Millennials will be moms and dads. What this means for the organic market could be transformative”, (2018). A study was conducted of Millennials with and without children and buying organics. The study shows that even people without children are buying organic products due to the information available about effect of pesticides, hormones and …show more content…

It is true that as the world becomes more and more digitized the availability of technology becomes more widespread. What the article doesn’t address is whether or not the Millennial population will have been educated on the benefits of organic products. What Jagiello conveys, is that with 40% of the Millennial population buying online it shows their attitudes regarding online shopping and tendency to choose organic is increasing. Especially considering, “the Millennial device of choice is the smartphone vs. other mobile or desktop computer devices”, says Jagiello

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