I am eager to pursue the Master of Business Administration (MBA) in Marketing curriculum at Winthrop University considering that the learning outcomes adjoin to both my academic and career interests. In addition, the degree would yield more opportunities for advancement to higher positions. I would gain a variety of business-related leadership skills which would benefit in qualifying myself for management and higher positions that are relevant to my desired field, digital news production. Furthermore, the MBA program would promote my knowledge of specific business topics including human resources, finance, and management; given that the program incorporates intense business studies. The marketing component stimulates my interest in strategic …show more content…
This program will prepare me to determine broadcast sales, excel in advertising, marketing content production and programming, and management of television and broadcast stations. Obtaining an MBA in marketing after receiving my bachelor’s degree would be a strong aptitude for business or any occupation that involved financial reporting. The program suits me because I want to build a strategic and integrated approach to television marketing production and news station management. Marketing is crucial to create a competitive environment for news stations, in addition, marketing for news involves branding the station and maintaining community connections. I plan to focus mainly on the aspects of marketing and I will apply my background in mass communication to a range of situations; considering the relationship between television production and business. I also plan to develop an understanding of designing, proposing and demonstrating marketing solutions to real business matters. Along with that, I will manifest an understanding of how cultural and social variations affect news …show more content…
As most television and marketing producers work primarily in business-to-business marketing, the program will develop my ability to create new business through various advertising and public relations efforts. Receiving an MBA in marketing will also enhance my ability to work in the digital marketing area to develop online marketing promotions to increase viewership, sales, and market share. During my undergraduate career, I have studied relevant topics including theory and research, public relations and digital news production. Throughout my internship at WCBD News 2, I diligently spent time with the associate producers, digital content producers and marketing producers to gain a better idea of where my niche is in the news industry. Practically, my preceding experiences complement the marketing MBA program. Also, as a research proposal, I would like to research the impact on television commercials and print media on consumer