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Persuasive Essay Examples

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It is said “...life is like a box of chocolates, you never know what you are going to get.” Since ancient times chocolate has been a delicacy used by the rich for celebrations, as it was an expensive luxury. It was not until the mid to late 1800s that chocolate became a common staple. As chocolate became widely available, shopkeepers advertise the product to convince the common people to buy and still are today and continue this successful practice today. Two examples of chocolate company advertisements come from Ulker and Whitman’s.Though the two companies are separately selling to women and men, both sell using pathos and exaggeration. The first chocolate advertisement is by Ulker, a Turkish manufacturing company. The first thing the viewer notices about the advertisement is how plain it is. Starting at the top, there is a sentence stating “Best Fix for Broken Hearts” the font style is bland and does not draw attention. In the middle, sits a chocolate bar with a …show more content…

Eating a chocolate bar can make you feel good for a little while, but this small piece of pured and sugared fruit will not solve any real life hardships. The producers want to lure customers in by promising this. Looking a little deeper, a consumer can see the relationship between the advertisement’s theme and a stereotypical breakup, where the girl is left in tears to indulge herself and become a glutton for sugar. Again, exaggeration and pathos are used here to convey such feelings, however untrue, but revealing the target audience to be emotional women. Continuing, the chocolate bar is in the middle of the page with a small corner broken off. This implies that the consumer should focus on the chocolate bar because you are broken, and, even though you are broken, this product can help you to “Discover the happiness”. The Ulker chocolate advertisement uses the persuasion technique of pathos, enabling the producers to lure buyers by false

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997 Words | 4 Pages

The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food.

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756 Words | 4 Pages

Eating too much chocolate can cause acne. At least that’s what many people believe. Then why do advertisers keep advertising chocolate? In the Snickers satisfies commercial it opens with a football team having a time out. It displays Robin Williams as the coach and he starts speaking nonsense.

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596 Words | 3 Pages

Immediately grabbing a readers’ attention, the ad is placed meticulously on the third page of this popular magazine. The placing of this advertisement, being so early on in its pages shows the grandiosity and power of this particular chocolate

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969 Words | 4 Pages

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

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916 Words | 4 Pages

This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum. The author established ethos in the commercial. The commercial has a couple scenes of the daughter as a teenager.

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314 Words | 2 Pages

This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.

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861 Words | 4 Pages

With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.

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622 Words | 3 Pages

This flyer has a persuasive aspect to attract customers to invest in the product. Hershey's Easter Bunny Basket ad focused on Easter baskets rather than any social happenings. They want parents to make their kids Easter baskets with love, so Hershey’s has to convince parents to use their product over any other candy

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788 Words | 4 Pages

The first attempt and success to climb Mt. Everest occured in 1953. Since then, almost 4,000 people have been able to scale the mountain, but over 230 people have not been able to climb it successfully. There is a chance of accident or death when climbing this mountain or any dangerous activity. All people should should have the right to rescue services even if they knowingly put themselves at risk because there is always a chance of an accident happening, rangers are there to save people in danger, and there are rescue vehicles being produced to be used in case of an emergency.

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930 Words | 4 Pages

To start, the advertisement states in an easy to read font, “you always say yes to wave hoping, clam digging, and castle making,” which appeals to the viewer’s emotions because it lists a variety of fun activities that the target audience of older women have memories of doing when they were younger and long to do still when they may struggle. Women in their fifties and sixties are less likely to have the energy and mobility to jump over waves and dig holes in the sand, so it entices a sense of longing to persuade them to buy Ensure. Also, the Ensure advertisement appeals to the viewer’s emotions by showing a picture of a woman and a child who is presumably her daughter. Since they are both happily playing on the beach, it suggests that someone who drinks Ensure will be happy and have good family relations like those in the advertisement. The advertisement uses this picture of a happy mother and daughter to make the viewer happy as well, and to stir up emotions in them of happy times with their children and

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1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

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1134 Words | 5 Pages

Compare and contrast the iconography in two advertisements for the same product that are targeted at different markets. Advertising is the most important cultural industry in this day and age. As main shapers of ideology, critics point that beauty advertisements are particularly powerful yet damaging as it is one of the main media channels that has the power to depict ‘ideal’ beauty (Engus et al., 1994 cited in Sheehan 2014: 97). This essay will compare and contrast two advertisements for the same product made for different markets – Miss Dior Cherie by Dior and The Scent by Hugo Boss (see fig 1 and 2) - and focusing on the differences between the people, poses and objects that these ads portray. This argument then will be supported by Semiotics

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589 Words | 3 Pages

Student writing sample: Quite a discussed topic today, global warming is one of the major discussed issues amongst us. It is changing the world. Over the past few decades global warming has become a serious threat to our planet. It has been damaging the planet since the Industrial Revolution because of all fossil fuels being used for machines, automobiles and factories. What we can do to help the environment is, 1.

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1548 Words | 7 Pages

Challenges bring out things in us that we never knew about. Also during the dark times is when who we are could shine through. Bill Gates, Walt Disney, Thomas Edison, Johnny Depp; people who struggled to be who they are. Our society loves to hear about people who struggled and went through hardships to be who they are. But would these people be who they are without these adversities and hardships?

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1379 Words | 6 Pages

INTRODUCTION The World Wide Web has been around for just 20 years, it is hard to imagine life without it, said Nicholas Carr. It helps us with literally everything at any time we want in just a matter of seconds. We can all agree that we love the internet and all the things we can do on the internet, but is it actually helping us? We tend to remember where we found the information, but not necessarily what the information was about said Dr. Maria Wimber (Roberts.)

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