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Popular Culture Literature Review

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Popular culture is strongly connected throughout history to design and the impact is has on society. Although literature covers a wide range of examples, this review focuses on five themes that appear constantly in the literature reviewed. These themes are categorised into: the connection between popular culture and design throughout history, the detachment and connection between art and design, the intertwining of art, design, and popular culture, how technology has strengthened this connection, and the way media plays an important role in influencing culture and design. The literature sourced explains these themes in various ways, however this paper focuses on the influences shared between design and popular culture.

History Throughout …show more content…

ii), and that often everyday objects and actions seen in the sub cultures of popular culture is what influences a lot of industries. She outlines, “the street art idiom within a larger pop-cultural perspective can offer new design strategies that could inspire graphic designers to present more appropriate and respectful design solutions” (p. ii). This art from the 1980's was heavily influenced by the hip hop popular culture, which has grown, and has seen many designs influenced by it in more recent years, even if the target audience is not a part of that sub …show more content…

However the invention of such technology has caused media to be beamed across the world where virtually anyone can view it. M. Tiggerman & A. Slater (2004) demonstrate their views and research that media, in terms of music videos, portray certain stereotypes in popular culture that are also used in media and design. "By exposing research participants to music videos with thin, attractive women, the participants felt more dissatisfied with their body appearance than after viewing videos featuring typical every day, ordinary looking people" (p. 48). Their research claims that this influence on popular stereotypes, can be used in turn to sell products to people who have been greatly influenced by the design of not only designed advertisements, but in a lot of every day

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Beginning in the 1960’s, we see an influx of new graphic styles, art directed at integrating ‘pop’ culture or mass media. In the U.S. or Europe, it may be common for an artist to use this medium for their own expression, or perhaps if a graphic artist is hired to complete work for an advertisement, product, or an event; however, hardly do these two mentalities intertwine. Tadanori Yokoo has found that this is not the case for him. His vibrant expression of concepts, colors, and motifs have gathered appreciation by a wide array of commissioners. Yokoo’s interpretation of contemporary Japanese Popular culture through flat bright illustrative design, create a psychedelic and imaginative work not yet seen at this time in Japan.

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