When we watch television, there is one thing that we just cannot escape: commercials. There are all kinds of advertisements on every channel. Commercials usually advertise a product of some sort. These advertisements include cars, facial products, makeup, hair products, beer, etc. People who are in “need” of such items are the intended audience. Someone who needs a car could see a commercial advertising their fall sale, which says they do not have to put anything down and could walk off the lot with a nice car. They see the opportunity and go for it, not even reading or understanding the fine print, which may state they will be paying much more than the car is worth in the end. For a young person who is struggling with self-esteem issues, a …show more content…
They do not tell their viewers how the products work, mainly because they do not work like they make it seem. There is much more to it, than just slapping it onto our faces or into our hair. These commercial advertisements are very alike, but also have some obvious differences. Pantene targets more of a female audience who may be struggling with their hair or just wanting more beautiful hair; Proactiv targets anyone struggling with acne or skin conditions. Neither of these commercials advertise the truth behind them. Proactiv does not work instantly, it takes a very long time actually, and by the time results are seen, it is probably time for another subscription. Also, once Proactiv is not being used anymore, the results are back to normal, thus making their consumers buy more. The people in the advertisements are getting paid to do them, so they will literally say whatever. Pantene is not so truthful either. In their commercials, half of the girls in the commercials are wearing weaves, wigs, or some type of extensions. The Pantene products do not just automatically make people’s hair all sleek and shiny either, though it can add to, or start the process for it. Pantene uses models for their advertisement; Proactiv uses celebrities and people who appear to be normal citizens. Still, they both target an audience that may be struggling with self-esteem, or accepting