Ray Ban Vs Von Zipper

Ray Ban VS Von Zipper Von Zipper and Ray Ban are two very popular sunglasses brands. They both have effective advertisements that capture the audience attention. However, the Ray Ban advertisement is more effective than the Von Zipper ad. The creators of Ray Ban, spices up their advertisement by using all three rhetorical appeals-ethos, pathos, and logos. The Ray Bans ad has a stronger use of ethos and pathos that really grabs the audience attention into wanting to buy the product.
The glasses company Von Zipper is trying to sell their product and the best way to do so is by advertising it. For this particular Von Zipper ad, the purpose is to sell the product by persuading the audience to buy it. In this ad the focus audience is a range

Ethos plays a very important role in this ad. The creators of this ad express ethos by making their Von Zipper logo stand out. They put it in a very credible spot over the image so that it would be pleasing to the eyes of the audience. Von Zipper is a very popular glasses brand, which means that ethos plays a large role in this particular ad. However, the creators of this ad rely heavily on the pathos, as a matter of fact there are two examples of the uses of pathos in this ad. The pathos used is the image itself. The image shows such beautiful vibrant colors that instantly catch the attention of the audience. On top of the colors, this ad shows emotions by showing people partying at a carnival, swinging on swings, and wearing bikinis. This brings out an excited emotion in people, and this ad makes people want to go out and have a good time. The second way pathos is used is by where the man in this photo is placed. He is in the middle of all the fun and excitement, and it looks as if he is the center of attention from all those beautiful women surrounding him. Which leads to the logos. The creators use logos in words and in a way that the audience can analyze the image. When looking at the photo the audience can use logic by thinking that if they buy a pair of Von Zippers they will be partying like this and having fun, and the men will be thinking that if they get a pair of Von Zippers

In this particular advertisement, Ray Bans uses ethos to persuade the audience to buy these sunglasses. They used ethos by creating a beautiful, elegant black and white picture, and put their popular bright red Ray Ban logo in the right corner. The logo itself may already persuade most of the audience to purchase the product just because the brand is so popular. This advertisement also uses pathos by showing the elderly couple smiling at each other. Pathos is the emotion of it all, and just by looking at this photo the audience can tell that there is a lot of emotion going on. This brings a happy emotion to the audience and a sense of warmth when they see the elderly people being in love. The reason for this is because growing old with the one you love is a goal for many people, and not only in America but throughout most of the world. The creators of this advertisement rely strongly on the pathos because it ties in with the logos. There are two examples of logos in this advertisement. The creators use logos not by numbers but by actions and words. The first logical thing someone can get from this ad is the big bold white letters at the top that says “never hide”, which is basically saying that if someone were to buy this product, then they would never have to hide who they truly are. Wearing this product will allow people to be themselves. The second way the creators of this ad uses logos