ipl-logo

Rfid Essay

1482 Words6 Pages

RFID within the Retail Environment
Kristina Huber, Lisa Houck, Igor Vinogradov
_________________________________________________________________
RFID in Retail: The Ethical Dilemma
The ethical dilemma surrounding RFID technology in the retail space is the threat to consumer’s informational privacy. This threat is threefold:
1) How the personal consumer information collected by RFID will be used, meaning will it be used by the specific retail outlet or be sold to third parties?
2) Will the marketing research data gathered by RFID result in a surge of direct and targeted marketing toward the consumer?
3) Will RFID be employed as another means of tracking consumer movement within the retail environment?
In order to evaluate the ethical concerns …show more content…

One company pushing for total RFID integration in the retail realm is the METRO
Group, based in Germany. METRO Group has been striving throughout the years to bring RFID technology to all consumer stores. For example, Metro group is designing the “store of the future” that will revolutionize retailer’s channels of distribution, eliminate the bar-code system, as well as provide new forms of advertising. METRO group “together with Intel, IBM, TSystems and more than 60 other cooperating partners from the IT and consumer goods industries and the service sector are developing feasible concepts for the trade of tomorrow.”4 The vision uniting METRO Group and their affiliates involved is “the setting of new technological standards for the consumer goods industry and the speeding up of the modernization process in commerce.”4 Presently no infrastructure has been created or discussed as to how RFID technology will be used to build an in-depth consumer profile or how potential users could take advantage of the information gathered by RFID readers. However, there are many consumer perceptions as …show more content…

Of course consumers can choose whether or not to obtain a loyalty card and instead pay for everything with cash to avoid collection of their information or they can simply take their business elsewhere. Consumers may argue that RFID does not permit consumers the right to choose if their purchases are tracked as opposed to a loyalty card where consumers can simply choose not use one. This is true, but if they pay in cash the purchase will not be connected to them and can still aid the store in tracking and stocking inventory.
The use of RFID in the retail space will collect information in a similar way to how loyalty and credit cards presently collect consumer data, the use of which is widely accepted in the United States and around the world. RFID will do the same thing more efficiently and provide the greatest utility for the greatest number of people. Therefore, consumers should not be concerned with the implementation of RFID.
Consumer Concern #2: Increase in Targeted and Direct Marketing
The second concern expressed by consumers is the potential for increased targeted

Show More
Related
333 Words | 2 Pages

2. Identify problems that businesses in the case study solved by using mobile digital devices. GE Corporation used the digital devices to monitor and manage their gas turbine inventory and electronic transformers throughout the world with the ability to zoom in from a global map to a specific

Read More
552 Words | 3 Pages

Growing, cross-channel data volumes The rise of mobile, tablets and social media has accelerated the growth of available customer data. A typical retailer knows not only the basic demographic information about a customer, but purchase history, call center interaction, mobile/social interaction, supply chain data and more. The sheer volume of information available to retailers is unprecedented, even for brands that have years of experience analyzing customer data. 2.

Read More
429 Words | 2 Pages

“Many are worried that stores would not keep the information private, that it could be stolen or sold.” (Peters 22). This shows that people are scared and that they don’t appreciate that their data could be made non-private. Some people might say that it’s not a big deal that store owners are just trying to become more successful by collecting data. But it’s not part of their business to collect our personal data.

Read More
410 Words | 2 Pages

Target is ubiquitous as it accessible through mobile devices, desktops, laptops, tablets, etc. Ubiquity is essential in today’s day and age in which m-commerce is increasing in popularity. Such popularity is due in part to the fact that ubiquity reduces transaction costs for the consumer- the costs of participating in a market (Laudon & Laudon, n.d.). Ultimately, Target is successful in providing uninterrupted wireless access to its site. E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and cost effectively than is true in traditional commerce (Laudon & Laudon, n.d.).

Read More
1124 Words | 5 Pages

The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression

Read More
130 Words | 1 Pages

A significant objective with Factory Connection is preventing retail theft within the store. Retail theft can easily grow out of hand and the loss of inventory and money for the company can become problematic. Influences of shoplifting are possibly economic dynamics, peer pressure, or other matters such as psychological issues. Retail stores should make shoplifting more difficult for the individual by security cameras, employees on the floor watching, and security tags on all merchandise. Furthermore, technology allows theft to become easier for the consumer through self-service and display merchandise for the consumer’s enjoyment (Tonglet, 2002).

Read More
1649 Words | 7 Pages

Geofencing allows the application to locate the customer, predict the products they intend to buy, and keep a database of the consumer’s preferences. By focusing on their customer’s unique shopping choices, companies give a sense of personalization through their products. With this sense of immediacy, customers will feel more of an impulse to use the service provided. This paper will provide information about couponing, and a general history of the use of coupons. It will also give a deeper understanding of the pros and cons of electronic couponing, how it’s being used more these days, and as how it ultimately effects impulse buying.

Read More
1163 Words | 5 Pages

When used responsibly, credit cards help individuals acquire items they might otherwise have trouble purchasing – which not only boosts the economy, but also the bottom line of businesses. In the last 30 years the credit card industry has seen consistent growth. From banks to retailers, it seemed like everyone has been finding a way to outdo their competitors by offering consumers lower interest rates, no annual fees and in some cases relaxing qualification requirements in order to attract new business. This is exactly what Sears did in the early 1990’s. Under new leadership, the retailer, who was not performing well made the decision to expand their existing credit card program in order to gain new

Read More
615 Words | 3 Pages

Technology gives consumers unique access to information, while retailers must figure out how to get and use huge amounts of customer data which technology makes

Read More
158 Words | 1 Pages

Out of my mind, by Sharon M Drapper, shows the life of a disabled girl named Melody with photographic memory explaining what happened in her life when she was young. The conflict is Melody struggles through her life being in a wheelchair, not being able to speak as well, and doing her best to overcome it in her life. In Chapter 3, Melody describes the pain of her disability. This quote, “Sometimes people never even ask my name, like it's not important or something. It is.

Read More
1000 Words | 4 Pages

However, in the shopping mall people tend to exhibit similar behaviors for they have to follow certain procedures before they enter the venue. Sitting at the entrance of a shopping mall gives one the opportunity to study shoppers from different ethnicities while learning what they know about shopping ethics. Notably, shoppers know what they need as they enter any mall. Understandably, terrorism has been on the rise over the years and almost all mall managers take security seriously. As I sat at the mall’s entrance, I noticed that stereotyping is rife because of the way the security officers treated some shoppers with contempt while others had easy access without much scrutiny.

Read More
1298 Words | 6 Pages

Many stores today have installed cameras to mostly study people’s behavior and not solely to catch shoplifters on camera. Malcom Gladwell is the author of “The Science of Shopping,” and in his reading, he explains that cameras are used to study what people like, what they don’t like and how long one stays at a section. “Where the cameras go and how many trackers Paco deploys depends on exactly what the store wants to know about its shoppers.” (95)By studying people, owners can determine what needs to be improve in order for their store to sell more. In addition, using cameras can also determines what should be advertised.

Read More
1076 Words | 5 Pages

The RFID applications included attendance recording, to access the control, tea and coffee vending machine services and an e-purse, along with biometric security features of the organisations. Reliance Industries adopted this concept across the entire group of companies. Reliance Retail has made plans for using RFID to support its operations. The company has developed five RFID-deployment scenarios, including the tracking of reusable crates of fresh food; item- and case-level tracking of high-value goods; and pallet and case tagging of various

Read More
950 Words | 4 Pages

Internet of Things in wearable devices are changing and affecting each aspect of our lives. Wearable technology is like a hallmark of the Internet of Things. With the launch of smart watches by Apple, more and more connected devices are expected to get hooked on with one another in a highly networked world of the ‘Internet of Things’. Today, we live in an interconnected world produced by the internet, where humans are connected to one other, and to a huge reservoir of information and entertainment. About half of the global population owns a smart phone.

Read More
1049 Words | 5 Pages

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

Read More

More about Rfid Essay

Related Topics

Open Document