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Rhetorical Analysis Of 'Killer Queen' By Katy Perry

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The advertisement for Killer Queen by Katy Perry displays the popular singer wearing a crown and holding a sceptre. This fragrance was released in 2013 and comes in a red ruby shaped bottle placed in a red box with gold touches. Through the deconstruction of this advertisement, one can use the negotiated encoding and decoding strategy to thoroughly analyze the advertiser’s message and personal beliefs and biases represented in the text. In this ideological analysis, there will be an evaluation of the advertisement’s aesthetics, the purpose of the ad, the assumptions the ad makes and the message it sends, as well as possible consequences of the message. Although the dominant ideology will be expressed, it will not necessarily be accepted, therefore, …show more content…

As she is the only individual, females are shown to have the power in the ad. The use of this famous singer demonstrates the advertiser’s use of Ethos. It allows the viewer to believe the product has a high creditability because it is Katy Perry’s product. She is a good looking female from a Portuguese origin. Through the use of the throne, her elegant red dress, and her unique shoes, the advertiser illustrates Katy Perry to be a young, stylish, trend-setting female who is very wealthy. From taking a closer look at her facial expression, her eyes and mouth illustrate power and her body posture shows confidence. This implies that the perfume will give empowerment to the one who wears it. The photo is clicked from a low angle and it is in close proximity to the subject. This demonstrates the advertiser’s intent to display Katy Perry on a higher position compared to the one viewing the advertisement. It states that by using the perfume, one becomes a more valuable individual than one who does not use the perfume. The photo seems to be taken in a distance that is close to Katy Perry but unreachable illustrating that one …show more content…

The royalty and empowerment associated with the product is appealing to the viewer and marks the perfume to be of high quality. The audience desires to be like Katy Perry who is supposedly “owning the throne.” However, negative aspects that are excluded from the advertisement is the smell of the product. This is particularly disadvantageous as perfumes are purchased solely for their smell. The advertisement targets not only female adults who want to stand out and be “sexy,” but also teens because the younger generation listens to Katy Perry’s music. She can be considered an idle for many teenagers which forces the young to want to be as popular, as hot, and as talented as this singing sensation. This ad effectively associates the feeling of power with this product through the depiction of Katy Perry’s outfit and position. Not only is she wearing a crown and holding a sceptre like a king, she is sitting on a toppled throne chair exemplifying her

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