Chavez also makes full use of the morals of his readers when convincing them to gift him their support. Published in a religious magazine, Chavez’s article appeals to readers’ sense of religious duty by invoking god. By advocating that God has mandated that life is not something that can be taken away he sways many of the deeply religious to his side. He also appeals to readers’ sense of humanity and virtue, portraying nonviolence as something for those who don’t want to exploit the weak or poor and for those who truely care about people. His audience’s morality will not let them be a part of a “vicious type of oppression” or have victory come at the “expense of injury … and death” or even “lose regard for human beings.” By depicting violence