Robust Online Listening

In today’s digital marketing world, your fan base or following uncovers your ability to rule your niche or market.

With big companies and even start-ups having sufficient funding can easily hire the best of the best in the industry to make their social media following grow in a shorter span of time.

No matter whether you are a service provider of software, hardware or anything else you have to build a strong online presence. Moreover, today even the brick-and-mortar businesses are establishing their foot online so as to reach more target audience dwelling in different corners of the world. Robust online presence will help in driving good growth and results.

But how?

Here are 4 phased approach which should be followed to find your way on the

When you listen to your customers and audiences, it’ll give you a clear idea about your next move.

Don’t make the mistake of sharing, advertising and following people as soon as you setup your social accounts. The first and foremost step of successful social media strategy is to listen what’s going around your niche market and who’re your competitors.SMART-goals

Using #hashtags, you can easily know about the trending topics and leading sharers. It’ll lead you to have an idea to know what type of stuff is being shared more by people of your niche. Through the listening process, you will also come across the different topics that are being discussed and the people who are getting engaged.

Based on all this information that you gather, you can put together a simple set of goals and objectives.

Your goals can be to grow a following, or engagement or even simply getting RT’s for your posts. With this information on hand, you can move on to the second phase of this approach. Planning.

Create a Plan and Stick to itsteps-diagramAs the title of this article suggests we are focusing on growing your social following on the Internet. We need to set our goals to serve this

Within no time, you will be able to generate a healthy following on social media sites.

Identify Your Audience

Digging a little deeper into actions on social platforms, you will try and identify your audience. They can be your following or just people on the social platform who have an interest in what you do or what you are selling.

Finding the right people to communicate is easy, conduct a social media audit for your niche, and identify relevant posts and engage.hyperspaceit-pro-branding-peopleAlmost all social networks have search built in, it’s the easiest way you can search for people with the same interest. For example. Searching for the keyword “SEO” in the search box will show all posts or people who have used or shared something to do with SEO.

With a little further analysis of each account, you can be sure that they are genuine and most likely interested in what you might have to offer.

With a clear focus on your audience, you will achieve better results.

Create Valuable, Quality Contentcsm_content-is-king_6aca5b1811When you are looking to grow a following on social platforms it’s important that you establish yourself as an authority. In order to do this, you need to share valuable content as well as create valuable