Rush-T.: Personal Experiences Within The Energy Drink Market

This marketing plan was created to showcase the potential of the organic energy drink within the energy drink market. For years, companies like Red Bull and Monster Energy have dominated the market. However, we have envisioned our product capturing some of that market share in the near future. Our conceptualized product is called Rush-T. It is an organic energy drink that that contains natural energy producing ingredients. Our CEO Robert “Rush” Renford has cultivated his personal experiences into the product concept you will begin to read about. Robert is a personal trainer and a part time staff writer for the Ringer.com. He is a self-proclaimed adventure enthusiast. His most recent trip to the Amazon rain forest was summarized in his featured article for

The final recipe includes green tea extract, coconut oil, chia seeds, beets, ginger, and other natural ingredients. We have analyzed the market on behalf of Robert, and we have found no other energy drink that can boast a healthier formula than us. Our ingredients surprisingly keep our costs low. This is because we have no need for chemically engineered ingredients. Once properly funded, we believe our CEO’s personal story and our natural ingredients will allow us to promote an excellent emotional marketing campaign. Due to our vast superiority over the very few organic energy on the market, we believe we can bypass attack the organic space competitors. ( Keller, p. 117) Once we leapfrog past those competitors, we will have enough traction to make noise in the space of the large energy drink companies. Our promotion of natural health benefits will begin to compromise the energy drinks like Red Bull and monster, thus pointing out the health risks involved with their products. In the early stages of marketing our product, we will take advantage of the free publicity that is social