The utilization of debt to fund mass licensing packages necessary or acquisition of content from other providers is not feasible as it exposes Netflix to credit risks and furthers its demand for loans. This can be contained by exclusive production of original content. Physical media delivery service, which was once the primary business of Netflix, has recorded massive losses in the recent past (Harris, 2010). Netflix should explore an alternative way of providing customers with the DVDs or contemplate doing away with the service entirely. Netflix risks suffering from discrimination by Internet service providers (ISPs). This is especially so if network neutrality laws do not materialize in the United States. ISPs might opt to slow content traffic to Netflix to gain an edge over the company. Other risks worth Netflix’s concern are those posed by competitors. Amazon started offering movie and TV streaming as part of the Amazon Prime service in 2011 (Tang, et al., 2007). However, due to the massive financial muscles and a vast base of loyal customers Amazon has become a major competitor to the Netflix Company. Contingency Plans …show more content…
Netflix app should be overhauled to offer a much better and a seamless experience on tablets. The apps should provide new opportunities or social and community collaboration. More so, the login screen should allow social credentials as authenticators. Such would prove to be valuable especially to a consumer utilizing the second screen viewing modes such as Airplay streaming. Other suggested added-value features include like dragging-and-dropping content posters onto dynamic watch lists and