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Social Implication Of Behaviorism

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Social Implications of Behaviorism
Behaviorism first started during the late 19th century and early 20th century when introspective psychology was extremely popular at the time. Introspective psychologists used experiments that focused primarily on the consciousness of the individual, or their inner thoughts, and John B. Watson and B.F. Skinner were among the people disagreed with its practices1. They believed that the mind cannot be observed objectively, and thus behaviorism was born.
Behaviorism in Social Interactions
The primary keywords associated with behaviorism are: classical conditioning, operant conditioning, and stimulus-response2. Classical conditioning was researched extensively by Ivan Pavlov, and included an unconditioned stimulus, …show more content…

If you crack a joke that no one laughs at, the chances of you repeating that same joke decreases because of the reaction you received. A teacher is using positive punishment when he or she gives you detention for being late. A dog is given a treat every time it does a trick, ensuring that it will do the trick again if asked.
The “carrots and sticks” idea is also well-known in behaviorism, and some people think that this is not always effective. Eric Charles from American University also agrees on this point as he discusses how people should emphasize “autonomy, mastery, and purpose”5. Autonomy is “the urge to direct our own lives”; mastery is “the desire to get better and better at something that matters”; and purpose is “the yearning to do what we do in the service of something larger than ourselves”.
Behaviorism in …show more content…

Like the dogs in Ivan Pavlov’s experiment, we will associate specific smells, sounds, or effects with brands and logos we see outside and on TV. Many advertising companies use the classical conditioning method to appeal to the consumer public about their products. An example is Froot Loops; it appeals to young children the most with its sugary, multi-colored loops of cereal. Its mascot is a big parrot that always comes on the boxes with fun puzzles for children to solve while they eat their cereal, and it always comes out in Froot Loops advertisements. Gradually, consumers will associate the big parrot with Froot Loops, and they will associate the name with the appearance and taste of the cereal. The name of the product and how it will appeal to the public are extremely important because they will influence their liking to the

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