Social Media And Gary's The Thank You Economy

However, many companies have already experimented with social media and it didn’t work, for two possible reasons, either their product or service was not good enough, or they were using it incorrectly. Why? Companies use social media mainly as a way of garnering high quantity amounts of number of fans, retweets or views, which is actually missing the whole point. It is precisely, “Quality over quantity.” As Gary states, “If you succeed on social media it won’t be because of the platform; it will be because you acknowledge that culture and consumer expectations can change” By learning how to implement a culture of caring and communication into businesses, by scaling one to one relationships, customers will use the power of word of mouth to

Even aware of that “ Corporate America and many private businesses like to live in the middle. The middle is safe” However, the middle doesn’t stick and sticky stories are the ones that get carried forward. At the end of the day, the companies with tremendous “relationship capital” will be the ones to succeed because they are creating an emotion.

Furthermore, the ideal reader of “The Thank You Economy”, is any person, startup or corporation looking to succeed in new social media marketing. It should be read by anyone looking to understand the shift in culture and take advantage of the revolution. This work helps the reader to understand precisely every media and communicated related events in our modern day and age, from small startups to huge corporate America. It allows us to understand in depth, why businesses are spending over half their budget and millions of dollars on marketing yet still getting negative amounts of engagement and reaching nonexistent audiences. For example, on a small scale, Dr. Irena Vaksman, a dentist with a private practice in San Francisco, was the first dentist in the city to offer a Groupon and establish a

Essentially according to Gary, The Thank You Economy is way larger than social media. The Thank You Economy is about the completely transformed consumer culture and society. Though social media is the “now” something else will arrive. As Gary says, ““What will not change, however, is the culture- the expectation-of communication, transparency and connection that social media revived.” Even socially, it is more ethical to allow giving a voice and the power of say to the people and the consumers. No matter what technological revolution will happen, which it is bound to, the consumer culture has marked an economic turnpoint. He even says, “Culture changes, and business has to change with it or die.” The issue and the main reason why companies don’t, even though they are fully aware of that, is because in American corporate culture, the prioritization of profit over principle quickly takes over and is what shapes the perspective of many of today’s business leaders. People are simply in denial. They are aware that culture is shifting yet find it hard to go with the flow. Anyone marketing in the Thank You Economy has to stay aware of where the culture is going, and go