In the United States, the growing Hispanic market in the healthcare industry must be acknowledged as a tremendous purchasing consumer base. The health care industry needs to recognize all the various needs by making a commitment to the local community and culture. Change cannot happen overnight, consider these 10 tips for targeting Hispanics in the healthcare industry.
1. Begin with Social Media Upgrades
Hispanic consumers tend to use social media as a resource tool. Take advantage of this fact by incorporating Spanish messages alongside the English versions. If a Hispanic speaking person is not on staff, you should consider hiring a bilingual person to help address all future needs. If the budget does not permit the hiring of new person, use
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If the budget permits, offer scholarships and work study opportunities for qualified applicants. The publicity will work well within the local Hispanic community. As a growing company, you will be able to attract a potential new pool of applicants to help address all the diverse needs of the future.
9. The Value of Print
Even with the wide spread use of technology; people still like to read print. If your company is handing out brochures on various health related issues or upcoming job fairs, use both English and Spanish versions. Using print as a means of communication among the Hispanic community will help in providing the necessary information relating to the healthcare industry. Print also helps in lowering miscommunication and errors.
10. Promote Quality Customer Service
Within the health care industry, a dedication to the Hispanic community must be proven. Quality customer service will bring the client back to the company. The Hispanic community has a great sense of loyalty especially when they feel all their personal needs were being met. Word of mouth is one of the biggest ways to build a solid reputation among the Hispanic