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Steve Jobs Get To Point Rhetorical Analysis

871 Words4 Pages

Looking at Steve Jobs, who used his charisma and driven, ‘get-to-the-point’ direct marketing approach to inspire many, is like looking at a study in sales and product launches. That the man meant business was always the undertone. He was one of a kind; an acknowledged leader and innovator in the world of computers, media, music and business – and yet on the side he built Pixar into the best animation studio in the world and became Disney’s largest stockholder.

The business speaker took the “product sale pitch” to a level where the audience is intrigued enough to listen to what he and his team have to offer. His technique is to keep it simple; use casual conversational style to present new ideas via simple slides in his presentation; offer only what the audience wants to listen to (no charts or excessive text) and create love for the product “We’ve taken everything we know, and created the iPhone 3G, and …show more content…

Some may say that his speeches are “dull”, lack content and aren’t the “short and sweet” but the “lacking in content and overpriced” but his business acumen and decisiveness while coming up with products that are simple yet user-friendly is no mean task. The beauty lies in him creating something as basic as “Siri” or a colourful Desktop that would not only work nicely but look as good as well. “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok [understand intuitively] what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do

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Throughout history, speeches have been remembered by how the speaker connects with his or her audience. In Steve Job’s commencement Speech, his use of rhetorical devices created a bond between his message and the intended audience; precisely through the structure of his speech, his use of ethos, and pathos. The use of rhetorical devices is used to help reinforce Jobs’ arguments. In most arguments, facts are normally provided to support a claim. However, in Jobs’ case, he presents only his opinion and history as his hard evidence.

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In this speech, Steve Jobs has shared his own three stories to encourage the graduate to find what they love. As mentioned, the main rhetorical device is pathos, which is throughout the full speech and has great emotional impact. Besides, other rhetorical devices and figurative language, like ethos, logos and irony, are used in the speech, which made the speech creditable, logical and interesting. In other words, rhetorical devices and figurative language made this speech an excellent

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As one of the most successful and influential men all over the world, the legendary Steve Jobs had always devoted himself into the area of education. As an appealing elocutionist himself, Jobs made a commencement speech which entitled ‘How to live before you die’ at Stanford University, inspiring and enlighting countless young people, who are about to enter adulthood, showing them the way towards success. Jobs told three stories in his speech. The first one is called ‘Connecting the Dots’. He discussed how his parents adopted him and then explained why he attended college only for a short amount of time.

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By looking back at experiences like this, Jobs is able to intrigue his audience and convey his message. To add to his inspiring and encouraging speech, Steve Jobs gives many inanimate objects and concepts a set of human characteristics to invoke thought from the listeners. The most stimulating example of this was brought up nearing the end of his speech. Jobs proclaims, “And yet death is the destination we all share. No one has ever escaped.

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Commencement Speech Analysis Steve Jobs is one of the US’s most successful entrepreneurs and inventors. He was the CEO and creator of three different billion-dollar companies being, Apple, Pixar and NeXT, throughout his life. He is known for being the inventor of the most influential portable computer, the Macintosh laptop. Jobs was giving his speech to the graduating class of 2005 at Stanford University. Many speakers at graduations are successful Alum from the school they are speaking at Steve Jobs did not graduate from Stanford.

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Steve Jobs' speech at the Stanford Commencement is a short speech which aims to give pieces of advice for students graduating from college and entering the world of work. Throughout the speech, Jobs combines his on insight with stories and anecdotes from his own life. Each of these anecdotes are designed to express a specific life lesson that Jobs has learned, and which he wishes to impart to his audience. A significant part of the rhetoric of the speech stems from Jobs's ability to use his own life experience to contextualize his own message. Throughout, this is combined with an ability to remain understated, and to make this understatement an integral of the manner in which his points are made and receiver.

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On June 12, 2005 Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered the Commencement address at Stanford University. The speech is separated into three stories in Jobs life: college, love and loss, and death. These tales connect the dots to the person Jobs had become and what he had achieved. Jobs begins his first story by telling that he dropped out of Reed College after six months to study only his true interests, which led him to creating the Macintosh 10 years later. In his second story, Jobs states that losing his job at Apple was the best thing that ever happened to him.

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Most would think that Jobs would have been satisfied with launching such a profitable product, but his “passion for the product, [and his] passion for product perfection” made him pursue an even bigger hit: the Macintosh (83). Throughout his time working on the Macintosh, Jobs spent days, weeks even, attempting to remove every single design flaw from the computer. During the early stages of development, Jobs scrapped the design of the computer several times, each time exclaiming that he has thought of a new, better, and more efficient way of creating the product. At one point in time, while Bill Atkinson, an early Apple employee, and Susan Kare, a friend of Andy Hertzfeld, were working on the title bars atop windows and documents, Jobs entered and explained how he wanted the title bars on the Mac to be smooth. As Kare recalled, “‘We must have gone through twenty different title bar designs before he was happy’”

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Rhetorical Analysis of Leader Language In my point of view, I found Bill Gates as the most promising leader throughout the globe. Bill Gates was the youngest, wealthiest CEO of all time, but this success was not only achieved by luck. His inspiring charming personality and effective communication skills made him the real “BILL GATES”. One of his talks on the teacher’s feedback is much of an importance.

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According to Biography, Apple products are “revolutionary”, and “after Apple released a new product, competitors scrambled to produce comparable technologies.” Particularly, some of his most revolutionary products include the iMac, iPod (mp3 player), iTunes (media player software), iPad, and iPhone. Significantly, iTunes provided a way for people to listen to music purchased digitally (Library of Congress). Furthermore, the first iPhone had a touchscreen instead of a keyboard, along with a clean and easy-to-use software, which attracted many people’s attention and created a precedent for future models of smartphones (The Washington Post). Steve Jobs produced gadgets that other companies have tried but failed to surpass in performance and elegance even after his resignation from

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In Walter Isaacson’s biography about Steve Jobs, readers learn that Jobs’s sense of taste was formed in his childhood when he enjoyed spending time with his father and where his family lived in California had a huge influence on him. Steve Jobs’s sense of aesthetic taste can be described as simple and elegant. His obsession with design and product integrity grew with his life experiences and this paper will comment on Jobs’s virtue of purity that refines his sense of taste. Steve Jobs’s interest in design began with the love for his childhood home. He lived in a working-class subdivision between San Francisco and San Jose that was full of engineers.

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Steve Jobs by using the important technique of storytelling he touched the heart of his audience. Through the simplicity of his language, the

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Throughout his speech, Jobs’ main goal was to connect with the audience on different levels and build trust so they believe him when he says if a person works hard and always follow their dreams, they will be successful. He establishes the connection through his style of writing by using ethos, pathos, diction, and repetition. Steve Jobs needed to prove to the audience that he was a credible person to talk about following dreams, and working hard. He used ethos to demonstrate how he is

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He uses rhetorical questions like “Want to see that again?” or “Pretty cool, huh?” In order to engage the audience What Steve Jobs wants is not an answer to these rhetorical questions but to incite thought and understanding of the audience, by playing with their emotions. I’ve noticed that he uses the repetition of words to cause a dramatic effect, for example, “We are gonna use the best pointing device in the world” and “We are gonna use a pointing device we are all born with” etc. Furthermore, in a point of the presentation he begins a lot of phrases with the same word.

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In the speech “Steve Jobs Commencement Address to Stanford University, Class of 2005” , Apple CEO Steve Jobs provides his audience with personal experiences and the rough periods he went through in his early years before founding apple that helped him succeed. With the use of his stories Jobs creates a character that prevails through obstacles and manages to achieve his goals, which inspires his audience to look up to him and show that failure is sometimes necessary to succeed. At the beginning of his speech, Steve Jobs begins describing his life with a series of stories that helped him reach his success, this helps Jobs create ethos because his audience will understand the hardships he went through to be where he is today, instead of just thinking of Jobs as the founder of Apple and not really knowing about the struggles he had to go through.

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