Looking at Steve Jobs, who used his charisma and driven, ‘get-to-the-point’ direct marketing approach to inspire many, is like looking at a study in sales and product launches. That the man meant business was always the undertone. He was one of a kind; an acknowledged leader and innovator in the world of computers, media, music and business – and yet on the side he built Pixar into the best animation studio in the world and became Disney’s largest stockholder.
The business speaker took the “product sale pitch” to a level where the audience is intrigued enough to listen to what he and his team have to offer. His technique is to keep it simple; use casual conversational style to present new ideas via simple slides in his presentation; offer only what the audience wants to listen to (no charts or excessive text) and create love for the product “We’ve taken everything we know, and created the iPhone 3G, and
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Some may say that his speeches are “dull”, lack content and aren’t the “short and sweet” but the “lacking in content and overpriced” but his business acumen and decisiveness while coming up with products that are simple yet user-friendly is no mean task. The beauty lies in him creating something as basic as “Siri” or a colourful Desktop that would not only work nicely but look as good as well. “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok [understand intuitively] what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do