Rekashua Leonard STR 581: Strategic Planning & Implementation Michael Wells April 18, 2024. Strategic Plan Research: Starbucks is one of the world’s largest American coffeehouse chains. Their comprehensive strategic plan covers various aspects of its operations, showcasing their strengths, but there is always space for improvement in some areas. Clear Vision & Strategy: Starbuck’s strategic plan clearly outlines its vision and the strategies required to achieve it. The company’s focus is on establishing themselves as the “premier purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow.” Their strategy towards achieving their vision requires focusing on maintaining quality as well as committing …show more content…
Their pay equity initiative benefits everyone by allowing them to consistently achieve and maintain gender and race pay equity here in the United States. Social Responsibility & Environmental Sustainability: The company’s plan outlines many strengths and commitments, especially in terms of customer loyalty. Their plans are aimed at environmental stewardship, ethical sourcing, and community involvement, proving that they are devoted to social responsibility and environmental stability. Suggested Improvements: Being more calculated in the way they outline their overall vision would be a great place to start. The more specific they can be, the better, this will allow them to make sure they are providing a clearer roadmap into how they plan to achieve their vision. They already have a strong standing in America and have even made headway in China, and they can use those successes as a model for expanding, building, and connecting with other populations. Starbucks has done a great job of stating where it is they want their company to go. Evaluation of the organization’s external and internal environments. This includes a plan for the people to focus on