Strategic Planning Process Paper

I learned that it is important for companies and nonprofits to re-evaluate the impact their organization is having on the community. By doing this, they can see how effectively they are aligning their mission, methods, and resources, and can then determine what needs to be done to improve upon it. For some, no matter how scary or intimidating, the answer is to reinvent, redesign, and reconsider their approach. Starting over is daunting, but sometimes necessary to ensure the future of the organization. I think it is important to first begin with the mission of the nonprofit or company. According to the Merriam-Webster Dictionary, mission is defined as “a task or job that someone is given to do” (Merriam-Webster, Mission [Def. 4a], 2015). To

If a company realizes their actions are not drawing them closer to their goal, they then will evaluate their method. Method is defined as “a careful or organized plan that controls the way something is done” (Merriam-Webster, Method [Def. 1b], 2015). I define method as a strategic planning process that determines the best possible course of action that should be taken. Once a plan is set in place to help reach the goal, the organization needs to assess their resources to help them get there. Resource is defined as “a stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively” (Oxford Dictionary, Resource [Def. 1], 2015). In other words, I learned that resource means anything that you can use to help you accomplish something. Organizations will use the resources they have to carry out the best method they see fit to strive towards their

They began in 1957, and until 2004, Dove’s campaigns centered on making a woman “more beautiful.” However, in 2002, Dove changed their mission to promote a point of view rather than a product, and in 2004, the brand launched its “Campaign for Real Beauty.” Through research conducted by Dove, the company was able to prove that the definition of beauty had become limiting and unattainable, and only two percent of women around the world described themselves as beautiful (Deighton, 2008). They transformed their mission to, “help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential” (Deighton, 2008). The realignment of their mission and methods of advertising proved beneficial, and they are still at the top of the beauty sector