Author, Dana Gioia in her writing, “ Why literature matters,” explains the positive and negative effects of the decrease in literature. Dana Gioia purpose is to convey the message that literature is important. He realizes that the significance of reading is continuing to become a meaningful theme in the business world. He recalls an example to prove to his audience of his statement. In the feburary wired magazine, Dana Gioia Stated, “The February issue of Wired magazine, for example, sketches a new set of mental skills and habits proper to the 21st century, aptitudes decidedly literary in character: “ (P.5 Gioia) Dana Gioia also establishes messages through her total audience as whole through the use of diction, tone and appeals to the reader emotions. He creates a strict and direct tone throughout the entire essay to convey to the audience that he knows exactly what he is stating and to do so he relies …show more content…
The direction that he is aiming for is the exact one that he is using to build his argument. He wants his audience to agree that the decline in reading will indeed have a negative effect on society. Dana Gioia even went in debt and stated, “ The decline of reading is also taking its toll in the civic sphere.” (P.7 Dana Gioia) He based this statement on a 2003 study about civic knowledge. By pointing out the consequences of the decline in reading going beyond literature he tried to appeal to the audience emotions. This persuasive element was used to provide strong words and to convey power and better express his ideas. He explained how the decline in literature has a connection to people in their everyday lives. The effects of the issue can cause problems within their businesses and creativity use. As well as, how the use of reading is used everyday no matter what might be going