TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
J.C. Penney Company, Inc. Description The Firm JCPennys was started in 1902 by James Cash Penney in Wyoming as a store for mining and farming families to purchase work clothes (jeans, fabric, etc.). James Penney founded the store with the Golden Rule in mind, treat others in the way that you want to be treated and up until 1913, the stores were named as such. The company expanded from the West Coast out to the East Coast and still focused on providing working class families clothing and accessories. JCPennys specializes in affordable family clothing, in style inexpensive jewelry, and home furnishings/goods.
Trader Joe’s in the Kelso Longview Area Jadd Curtis, Lee Horsely, Telicia Lewis, Katie Naple Lower Columbia College 11/19/2017 Business 100 Mark Gaither When thinking about a grocery store, the typical image pictured is not only large, but also packed to the brim with products. While having a menagerie of choices has its upsides, it also means more time spent looking for the right one. One way Trader Joe’s differs from larger chain grocery stores is the size of the store, and the number of products sold. The average square footage of Safeway and Fred Meyer’s, respectively, are 47,600 and a whopping 165,000 (Investor.safeway.com, 2017)
HREAT OF NEW ENTRANTS There is a Medium level of threat of new entrants into the Canadian retail industry for the following reasons: • Medium Barriers to Entry. While the Canadian retail industry did not live up to expectations the last few years, it has not stopped new and foreign retailers from entering in to this industry. Last year alone there were more than 50 international brands that entered Canada, which is quite high seeing as over the last several years only about 20 new retailers were entering Canada per year.15 These new retailers will also be looking to expand by opening more locations in various markets in the coming year.16 While there has been a spike in new entrants in the Canadian retail industry, it should be noted that it
The factors presented under this model change over time, and they determine the success of the company. The changes are likely to present new opportunities and threats to a company, thus, there is a need for continued evaluation of the industry to ensure that a company exploits the opportunities and protects itself from threats. Political factors The political factors in the retail market are associated with the government policies and the political interest groups. In this case, the retail industry operates under high political stability due to democratic elections systems.
In 2010, the Indian hypermarket industry was worth thirty seven billion dollars and showed signs of immense growth for the future. Although, the industry has exceptional potential, it is still not able to match the growth predictions
Mission The company’s mission is to exceed customers’ expectations in sections such as food, health and home retailer through great prices. They also have a purpose of the company, which is to help Canadians – Life Live Well. Values Real Canadian Superstore has many values and principles they follow. They believe in respecting the environment and preserving the land.
Growth strategy: Waitrose being a part of the John Lewis Group has a growth strategy of profits proliferation. It aims to grow its sales and profit margins with its new growth strategies and setting up the new small convenience Waitrose stores which are a boom as per the market demands. The new stores to be opened in the short term would be Uttoxeter (Staffordshire), High Wycombe (Buckinghamshire), Solihull (West Midlands), all of which will open in the spring, with Truro (Cornwall) and Worcester following in the summer. The foundations for Waitrose’s success in 2028 are being laid now in response to the changes in society, workplace and retail.
As of 2015, Macy’s is believed to be one of the largest department stores in the country. Its competitors include Kohl’s, JcPenny, Boscov’s, and Sears. As the business grew, Macy 's started to expand into neighboring buildings, opening more and more departments. Macy’s uses numerous marketing strategy to promote its products. Some of Macy’s strategies include hiring celebrities like Martha Stewart, Usher, and Heidi Klum in ads such as commercials to promote their products.
Macy’s is a popular department store chain started in 1858 on the corner of 14th and 6th Avenue in New York City. Rowland Macy’s store first day of sale was $11.06, but at the end of the first year, his store revenue $85,000. Macy’s innovative spirit made it stood out as they were the first retailer to promote a woman to be in an executive position, started a one-price system, heavily focus on advertisement, sold the first colored bath towels, and was the first retailers in New York City to have a liquor license. In 1902, the Macy’s opened another store on Broadway and 34th Street. By 1924, after continuous expansion, that location became the world’s largest store measuring at 1 million square feet.
Macy’s, one of the biggest and successful retailers with department stores all throughout the country, is having on our day's significant financial problems. Only for this New Year, 2017, they are planning the closure of several stores, and as a consequence the loss of thousands of jobs. They are working to revive their sales, changing their structure and their administration, looking for a way to continue their legacy. However, some years ago, they had not the vision of recognizing on time that the consumer demographic was changing and that a new generation was being born, the Millennials.
GameStop is an American video game retailer. It operates primarily in the buying and selling of video game, gaming consoles and sometimes in electronics. The company sells both new and previously used video game hardware; physical and digital video games, pre-owned and value video game products; personal computer (PC) entertainment software in various genres, such as role-playing games (RPG’s), simulators, adventure and many more; digital merchandises, including PlayStation Plus and Xbox Live subscriptions; video game accessories, such as controllers, gaming headsets, and other add-ons for use with gaming hardware and software; strategy guides, magazines, and gaming-related posters and toys. The company is headquartered in Texas and different
Whole Foods Market uses a broad differentiation generic strategy (based on Porter’s model). It was demonstrated more clearly by production line strategy, growth strategy, merchandising strategy and store location strategy 1) [GROWTH STRATEGY]The Whole Foods Market’s growth strategy was to expand via a combination of opening new stores and acquiring small owner-managed chains located in desirable markets. It led to an easier way to access wider market segments which is the objective of company’s broad differentiation strategy. a) Entered Atlanta Market and Great Britain by acquiring Harry’s Market and purchasing Fresh and Wild b) 2007: Whole Foods was proved to be largely successful after purchasing struggling Wild Oats Markets – its biggest competitor in natural and organic food .This acquisition gave Whole Foods entry to 5 new states and 14 new metropolitan markets c) Renovated and rebranded Wild Oats’ stores as WF stores i) Sold 35 Henry’s and Sun Harvest stores which had been previously acquired by Wild Oats gain from sales and reduced net purchase price for Wild Oats market.
Zappos is only fit for certain people. Their company culture is unique. The company decided what the corporate culture needs to look like and supports that culture through Human Resources and management. Zappos has ten core values, they are; • Deliver WOW Through Service • "Embrace and Drive Change • "Create Fun and A Little Weirdness • "Be Adventurous, Creative, and Open-Minded • " Pursue Growth and Learning • "Build Open and Honest Relationships With Communication • "Build a Positive Team and Family Spirit • "Do More With Less • "Be Passionate and Determined • "Be Humble"
Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
