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Swot Matrix Of Dollar Tree

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Dollar Tree was founded in the United States and since its inception in 1953, it has expanded to 48 states and Canada (The story of Dollar tree, 2017). Their shelves are stock with food, health products, toys for children, a variety of books and cards for all occasions and household needs and more. The changes in competitive strategy this cohort may recommend are: since Dollar Tree and its competitors are competing for a low price to their customers, keep a focus on even lower price and/or sale promotions. Provide a special discount for holiday items to get and keep repeat consumers. Provide a variety of household products. Provide excellent customer service. Implement a SWOT analysis and an SW/OT matrix of the company, Parnell (2017),
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