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Taking A Look At Amazon. Com

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Amazon.com is the largest online retail company in the U.S. Amazon.com started out as an online bookstore that later started selling movies, music, audio books, electronics, furniture, food, apparel and now has its own line consumer electronics (MarketLine, 2015). It is a company that has speedily grown and will progressively grow each year.

Amazon.com has a strong brand image that offers competitive advantage in the online retail business and helps attract customers. Amazon.com ranking in the top 100 global brands has improved from 2015 being at No.14 to moving to No.7 in 2016 (Edgar, 2016). Furthermore, Amazon.com products range is incredibly large; another major strength of the brand. It is supported by a number of sellers found on its
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