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The Myth Of Choice: How Junk-Food Marketers Target Our Children

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Envision that a boy was playing a game on his phone. He was so close to beating his high score, but he was suddenly interrupted. An ad about Mcdonald's pops up advertising one of the best selling items on their menu; an egg mcmuffin. Usually he would be so frustrated, but instead he forgot about his game and nagged his mom to take him to McDonald's. Soon, he asked his mom for fast food almost everyday. When he begged his mom, his mom always gave in. It is hard for parents just to say no without giving into their child. After a while, he developed heart disease that limited his physical abilities. He had to be more cautious with what he ate so that he did not develop any more serious complications. Many children like him have been affected by …show more content…

In the video “The Myth of Choice: How Junk-Food Marketers Target Our Kids”, Anna Lappe explains, "1 and 3 kids eats fast food every day.” Ads are more likely to advertise fast food products than organic foods. The more ads there are for fast food the more business companies will get. Also, since fast food is easier and cheaper to purchase that is why 1 and 3 kids eat fast food every day. Although fast food is more convenient at the time it will cause lots of problems later on in life. Anna Lappé explains what problems may occur, “Fast food ads influence youth to eat their food. This causes children to become more prone to heart disease, diabetes, obesity, and even cancer” (“The Myth of Choice: How Junk-Food Marketers Target Our Kids”). These diseases can change someone's life. To think they were all caused by one simple problem; ads. An abundance of ads encourage children to eat fast foods. When parents buy fast food for their child they do not see the harm that the food is causing. The parents simply seem to think that the food is not harmful and it is a cheaper alternative for dinner. Ads cause much more harm to children than people think. Sometimes children develop diseases and people realize that it is too late to do anything about this

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In the article, “ Don’t Blame the Eater” by David Zinczenko’s, he explains that it is not the children’s fault for eating fast food but the companies who keep expanding in local areas where it is-easier-for children to get a taste. Zinczenko agrees that it is not healthy for the body and it is a worldwide problem that most families are facing today. The villain in this true story is the industries that do not stop making these unhealthy fast food for children and spread advertisement all over the media. Don’t blame the eater, blame the government to make more strict rules on a healthy environment.

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Also in the advertisements it’s not just focused to the kids, its sent to the parents also. If they say “One free toy in every kid’s meal for only $2.99”, a lot of parents would think it’s a good deal and if it’s getting late and there’s no dinner planned for the night, they will think that the fast food is cheap, convenient, and that the meal is the price you pay for. I have a little sister that’s almost eight years old and if we go through the drive through she always asks for a kid’s meal that comes with a toy, but did you know you can substitute the toy for an ice-cream cone? They “killed one bird with two stones”, in way because they just sold you unhealthy food and just on top of that a dessert. This is another example of how fast food is unhealthy for you and how they trick you to make the unhealthy choice that may seem

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In “ The Battle Against Fast Food Begins in the Home,” written by Daniel Weintraub, he believes that, “... Parents - not the fast food industry… are to blame if they let kids eat unhealthy foods… ( 42 Weintraub). ” I agree with Weintraub because parents implant these unhealthy habits, need to know they are the main source and they need to encourage change. Parents try to give their children alternatives so they don’t have to do any work but just drive and pay. “ Fast food is fast.

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Food ads are all around us, on our phones, on billboards, on tv, and everywhere in between. They advertise the foods people have come to love. Maybe it's a Big Mac, or Whopper, it doesn't matter what is being advertised. They all do the same thing; they use techniques and tricks to get people to go there. This especially affects children.

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Around ⅕ of the advertisements directed at children are on the topic of food, while only around ⅛ of adult advertisements are about food (Source A). As such, the influence of marketing unhealthy foods and eating habits is much more extreme for children than their adult counterparts. This disparity in advertisement coupled with the fact that very young children are “unable to evaluate advertising claims” causes harm when the advertisements are not positive (Source C). Companies advertising junk food can then easily influence the choices children make in a negative way, “[distorting] their view of the world” (Source C). Clearly, negative advertising is a problem, but not one that isn’t solvable.

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this shows kids things that show food kid should not eat but adverters hide the truth about there food this is where health issues come in. Advertisements with some food advertisements tries grabbing kids attention that want and want and want this is how they make more money. But health issues follow in such as obesity,depression,anxiety form advertisements and diabetes,some diseases or shorter life’s think about if you were one of these kid or teen you would not be happy so work together and make a change in the world. Foreman advertising negatively impacts children’s physical health.

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