The Sandusky Scandal

When the FDA issued a report about the excessive amounts of salt found in the food at fast food restaurants, health officials took action. The FDA or the Food and Drug Administration, demanded fast food chains take steps to inform the consumer. When the consumer has a better idea of what they are eating they can make healthier choices. "As required by statute, FDA’s final rule for nutrition labeling in chain restaurants and similar retail food establishments will provide consumers with clear and consistent nutrition information in a direct and accessible manner for the foods they eat and buy for their families", (Food , 2015). These changes along with the guidelines for the amount of sodium a company can put in the food, forces the PR to take

The initial response by the university played a big part in their diminished reputation. "Officials at Penn State purportedly failed to notify law enforcement after learning about some of these incidents", (CNN Library, 2015). Their failure to immediately report these incidents show the public the university's lack of responsibility and care for the wellbeing of the community. This failure to report also slows the process for the stockholders.

Looking at the issues management process on page 94 of the textbook, the first step is to identify the issue. The issue was identified but not addressed further; the process was delayed 10 years. Meeting the second step issues analysis was not started for a decade after the molestation began. in fact "according to The Associated Press, the running tab for PR support of the last several months has also been a whopper: “Penn State incurred about $7.5 million in expenses through the end of February as it deals with the scandal’s aftermath. Most of that tab, about $5.3 million, was spent on crisis communications and on an internal probe by FBI ex-director Louis Freeh”, (Associated Press, 2012), with so many expenses the stockholders cannot be happy. These are expenses that in some cases could have been avoided. This is because many of the expenses were to investigate why there was such a struggle to hide what Sandusky happen done. In addition to the expenses,

"The school's former president, Graham Spanier, was charged with five criminal counts in connection with the child abuse scandal that continues to keep the campus in the national spotlight for a year and counting", (Marklein, 2012) These additional charges brought more issues. The university was forced to find a new president, as well as conform to any fees from the legal aspect. “The university has completed or nearly completed 40 of Freeh's recommendations. For example, it has “hired a full-time officer to ensure compliance with federal crime-reporting requirements, and publicly posted the contracts of key officials, including the president, head football coach and acting athletic director", (Marklein, 2012). The stockholders and many others were infuriated with Spanier's decision to hide the allegations. In fact USA Today quotes a Penn state alumni saying: "We would view the trustees and the president's handling of the past year as an epic failure," says Marybeth Roman Schmidt", (Marklein, 2012). In addition a fund the university is receiving has decreased. "In light of pending lawsuits, Standard & Poor's and Moody's Investors Service last week downgraded Penn State's long-term financial outlook", (Marklein, 2012). They also face the possibility of losing Federal Student Aid. "The Education Department is investigating whether it violated federal crime-reporting laws", (Marklein,