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The Whole Foods Market

488 Words2 Pages

Until recently years, Whole Foods was the first and only supermarket chain that comes to mind when buying an organic food. The company had a form utility on selling organic products and they had product leadership according to competitive advantage strategies. However the company is not strong on operational excellence; because becoming organic requires big investment of time and money. Therefore, their price levels are higher than other food market chains. Recently, people adapting themselves to more healthy lifestyles like being vegan and eating raw foods, therefore, demand to organic products are increased immediately. According to that, organic market grows and brand competitors show up on organic market industry. These factors …show more content…

The new store chain will include national brands besides their own brands. Whole foods company’s goal is to stay consistent on market with this new chain. The company intensifies the competition between similar markets with their differentiation strategy. Base on their customer analysis, company found that customer’s way of shopping is changing. They inspired by young generation and also for people who wants a quick shop. 365 stores will provide people to shop in shorter time with low prices and same quality products with Whole Foods markets. Moreover, Whole Foods markets in U.K has open kitchens with prepared food sections. Similar of this idea may happen on 365 stores too and it can increase the customer’s attention. Also, the company plans to differentiate themselves with the place and atmosphere of the 365 stores. Co-CEO of the company ,Walter Lobb ,describes the place that they planned as “ fresh, clean with a smaller, more neighborhood feel, a streamlined selection and technology woven in ”. With these kind of details, company trying to change the customer’s perspective on the company’s high

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The new 365 stores offers customers a different experience from the regular Whole Foods Market. For example, the 365 stores anticipate to attract new customers by offering lower prices than Whole Foods Market stores.

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There are such a large number of fruitful organizations out there. Regardless of whether it is your most loved shoe stores, apparel stores, gems stores and furthermore name mark stores. It 's sheltered to state that we could think of other most loved stores that we cherish. Today, I need to address you about the achievement, esteem and furthermore can 't overlook the difficulties that the Whole Food Market Industry have confronted. I will talk additionally on the potential dangers that could emerge sooner rather than later and routes how to counter that.

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