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Tim hortons summary case study
Tim hortons summary case study
Tim hortons summary case study
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Tim Horton was born in Cochrane, Ontario on January 12, 1930. He was signed by the Toronto Maple Leafs in 1949 and performed as one of the steadiest defencemen on the blueline throughout his 22 years in the National Hockey League. He played in 1,446 regular season games, scoring 115 goals and 403 assists for a total of 518 points. He played 17 full seasons and 3 partial seasons for the Toronto Maple Leafs.
In December 1869, Timothy Eaton opened his first Toronto location, revolutionizing the Canadian retail industry, and changing Canadians’ shopping habits. The store soon became known for three things: selling goods at a fixed price and only for cash, while having a guaranteed return policy—all unprecedented practices most Toronto stores have not dared to implement . By 1907, less than 40 years after the first store was opened near East King Street, the T. Eaton Company has transformed into having two of the largest department stores in Canada . Eaton’s popularity began to spread across the country, and for over a century, the company has dominated the Canadian retail industry. Despite its immense impact and a geographic spread that paralleled
Throughout Canada's history, many iconic companies have developed and prospered in Canada but arguably the Hudson's Bay Company has put Canada on the map as a valuable country to trade with due to our rich source of natural resources. This being said, I do not consider HBC as a Canadian icon today. HBC used to be the pride and patriot of Canada because they made the fur trade possible and gave the indigenous people access to weapons, blankets and medicine. Due to the sale of HBC to an American businessman, HBC has lost most of its credibility of being a standard for Canadian pride and patriotism. HBC also sells more American products then Canadian.
Product Background Big Brothers Big Sisters Canada has been providing support for children by pairing them with adult mentors since 1913 (Big Brothers Big Sisters of Cranbrook, n.d.). The mentor spends time with the child doing assorted activities, and demonstrating the importance of respect, giving, and education. Big Brothers Big Sisters Canada’s vision is that “Every child in Canada who needs a mentor, has a mentor”, and over 42000 children are matched with mentors in various programs (Big Brothers Big Sisters of Canada, 2011a). Their mission is to “commit to Canada’s young people that we will be leaders in providing them with the highest quality, volunteer based mentoring programs” (Big Brothers Big Sisters of Canada, 2011a). Big Brothers Big Sisters of Canada is comprised of 118 agencies and serves over 1000 communities across the country.
I usually will drive to Tim Hortons on the way home following a workout at Fit4Less. Although the company is known as Canadian I was interested to find out that the franchise is much more globalized than most Canadians perceive it as. Tim Hortons is apart of Restaurants Brand International which is a fast food holding company that also owns American fast food branches. Also, the company shares its ownership with a lot of Brazilian investment companies. Moreover, the coffee products that I purchase from Tim Hortons comes from the different south and central American countries rather than a Canadian coffee it is marketed
Tim Hortons is said to be the Canadian equivalent of StarBucks, but since StarBucks only started in 1971 and Tim Hortons had been around since 1964, Starbucks is actually an American knock-off of Tim Hortons! Tim Hortons is named after a Canadian hockey player and mostly has only one type of coffee available and which is freshly brewed such that they mark the time on the coffee pot when that pot of coffee had been brewed and if it is more 20 minutes old, it is thrown out. A lot of Tim Hortons coffee is brewed and bought compared to any from the other coffee sources in Canada and some of the supposed reasons for that included maybe added nicotine &/or added MSG &/or a few other things like making their coffee with hotter water than others
Tim Hortons and its customers work well together. As the biggest (and most recognized) coffee and doughnut company in the nation, the restaurant chain has developed a distinct brand identity. They are currently developing a social identity that supports and drives that brand on a worldwide level. Tim Hortons prefers a people-first social strategy that represents the company's values over targeting the entire country of Canada as their key audience and using that audience to engage and create relevant content.
However, if one compares the quality of both coffee shops for food and drinks, an average individual would think that Tim Horton’s food quality differs a lot from Starbucks. Tim Hortons offers a nice slushy lemonade drink for the hot weather for a decent and reasonable price. However, Starbucks offers a diluted drink for a terrible price. If one ever plans to drop by Starbucks to buy themselves a nice cold drink for the hot weather and one chooses Teavana, that person needs to pay attention to how the workers make their drink. As they prepare the drink, that person would notice that they would first add a coloured liquid.
The message that Tim Hortons sends is that their food is something both trusting and tastes better than places that have food sitting out for days, then given to you is more improved than traditional “ cafe and bake
The challenge that I chose to accomplish for my fourth Day of Different, was to work at Tim Hortons fast food restaurant. I noticed this challenge was very unique and something different. Working at Tim Hortons can be very challenging because it is a public restaurant and you need to do jobs told correctly. However, this challenge was an opportunity for me to acknowledge how fast food restaurants work. I could also experience the everyday life of how my mother works at Tim Hortons.
In order to be a great Big Canada contest you need to be a good competitor, having amazing social skills and be able to strategize, I know that I abstain all of those skills. I love competition I have played competitive sports for all my life so I know what it takes to win a competition and work as a team. In this game you need other people to in order to make it far in the games, therefore competitive sports has taught me how to be a team player and use people to your advantage. Secondly, you need good social skills to survive in the house, I think my ability to persuade people into believing me or going with my ideas is pretty good.
Tim Horton has a comparative advantage in terms of price competitiveness. They offer various menu with reasonable price. They have had the most franchises in Canada as well. Even though the company is moving to extend their area from Canada into foreign markets, the popularity of the company is still a range of around the North America. Whereas, Starbucks has the biggest strength of its brand name value in the world coffee industry.
I consider CBC News as my favorite and best Canadian news website. As one of the oldest and largest broadcast newsgathering operation in Canada, they provides such as news alerts to mobile phones and PDAs so it reminds us to keep updated with their informative news. Moreover, it is easier and more convenient to access CBC News sites because of their radio and social media features. CBC 's content not only serves various kinds of news from all over the world, but they also reflect to the multicultural and multiracial nature of Canada.
To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world. This process helps them deliver their value proposition through four different and simple aspects which are to create the perfect product, to deliver this product in a short period of time, the caring product delivery and finally the adoption of effective problem-resolution procedure.
The practicality and potential benefit of a hotel can be resolved for the Ritz- Carlton as follows: The purchaser power in the Hospitality business is moderate. As the Ritz‐Carlton has solid brand recognition, it can draw in new guest effectively with little effort of marketing and advancements. Ritz‐Carlton is giving quality service reliably and giving the best experience to its guest at all level (Kirby, 2007).