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Travel Supreme Executive Summary

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Market Segmentation
Travel supreme focuses on foreign tourists that are planning to go for leisure and excursions within and outside the US. We are looking forward to having many more tourists from the US, and seek to attract tourists from different countries as well. Travel Supreme will also look forward to involve itself in local tourism. This will be for those tourists who will not want to spend too much money traveling around the country’s local parks. The company will provide guides for these local tourists in an urge of expanding the market base. (Bowie et al., 2016). Hence, Travel Supreme is looking forward to market itself professionally by offering services that are not compromised.
The company will use the following criteria in …show more content…

Travel Supreme will ensure that it’s available to the existing and potential customers for easy accessibility. The company will ensure this by creating a website with a simple interface to maneuver around with. Similarly, for the start the company will make advertisement through the print media for example on magazines, newspapers, bill boards and many more forms of the print media. (Morrison, 2013). Most importantly, the company will as well advertise its services on social media, this is because many people use social media and it can be easy to attract some customers from the media …show more content…

The company offers weekend adventures and day trips. The company has been operating for fifteen years now though with little success over the past five years which our company is capitalizing on in trying to outcompete it.
BBB
The company has been argued to be one of the most reputable ones in North America in the travel and tourism sector. The company boosts of a fleet of buses and vans that always facilitate transport services. Recently, the company has invested in jets that are now flying to different parts of the world to ease transport of international tourists.
CCC
Located in California State, CCC has always earned credit when it comes to the services that they offer to their clients. Similar to BBB, CCC is also well respected in the industry due to its organized manner of doing things. For instance, the company boosts of a well established transport systems. Their transport systems are aiding transport within the towns in the US. However, in the recent past, the company has lacked the edge of foreign tourist focus which we intend to

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