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USAA Mission Statement

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Mission Statement A mission statement is vital to the development of the organization; it must incorporate both the overall objective of the company and serve as the foundation for establishing a competitive advantage. “The mission of an organization represents the reason for existence and for creating value for society. It synthesizes the existential law of the organization and explains its vision” (Bratianu, 2005). According to USAA’s website, their mission is to: “facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.” (ussa.com, n.d.). With this

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