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Understand Customers Technologies And Process

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It is important for business marketers to understand their customers’ technologies and processes because knowing every detail of how those businesses work and how they apply the technology they use, will allow suppliers to adapt and customize the products they offer to the needs of their customers. This will create product differentiation and competitive advantage as well.
It is also important to know and understand the customers’ markets and customers because having this knowledge, will give organizations an opportunity to provide them with better products. Think of it as some sort of chain of favors. If business marketers are able to know who their customers’ final customers are, what are their needs, and what exactly they are expecting to
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