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Unit 6 Business Media Plan

1298 Words6 Pages

Media Plan: - This Company frames an effective media plan for each of its product before and after its launch. The company launches its products by organizing a big event either for their product launches, where the key people of the company present the products, explaining all the features. This event is then followed by a press conference and the press release is circulated on the different channels.
Promotional & Advertising Plan: Promotion can be defined as the communication process adopted by the company in order to aware people about the kind of difference the company’s product can make and how different the product and services are from the competitors. The marketing team knows the importance of promotion and one can easily distinguish …show more content…

Further, the effective branding and strong brand position of the company further leaves no room for the competitors to beat the Apple’s current position in the market. The strong customer relationship, effective after sales services and strong customer loyalty are other factors that make Apple stand apart from its competitors.
Contingency Plan
Internal Risks
In order to keep the research and development process secure, the company should work on secured data centers, which can be only accessed by the key members of the management (Colvin, 2009). Next, the development information on the new products only be provided to the core team and strict regulations should be framed so that breaching of information does not take place. Backup of stored data should be taken as well, so that in case of any emergency, the data can be retrieved in an actual custom (Greenberg, 2013).
External Risks The external risks of the company include hacking the server in order to avail the important information of the company. The natural disaster and any terrorist attack are some additional risks for which the company should be prepared. The data should be stored on cloud servers, which will keep the data safe in any emergency, further, the building should be of the company should be disaster prone and proper security measures should be …show more content…

Apple should focus on its upcoming products like Apple TV, which has not gained much hype yet in order to mark its presence in the new segments. Supplementary, the company should start exploring new geographies, where the company has not marked its presence up till now (Doole, 2012). Through consistently investing in high end technology, the company can attract the existing customers along with new ones from different segments.
Strategies for Market Penetration
The Company should first conduct an extensive market research in the market, where it wants to expand its verticals. After that, the company should analyze the strategies adopted by the competitors for the respective market to place their products. Subsequently, the company should come up with the product, which is able to attract the customers and can provide better user experience than the existing ones.
Strategies for Market

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